Atlanta Hawks & Philips Arena Upgrade to Ross Vision

New Technology to Enhance Arena Scoreboard and Display System

Thursday, January 31, 2013 [Iroquois, Ontario, Canada] - As part of an ongoing project to enhance the fan experience at Philips Arena, home to the National Basketball Association’s Atlanta Hawks, a Ross Video 3 M/E Vision Production Switcher has been installed to manage the arena scoreboard and display systems.

“We are in the process of overhauling our entire production system and made the decision to begin by updating the core video production components,” stated David Schindler, Director of Video Production at Atlanta Hawks & Philips Arena. “We needed a multi–definition product for our production switcher that was powerful yet simple to use and felt that Ross Vision provided the intuitive operation and flexibility that we were looking for to help make the game day experience the best it can be for our fans.”

The 3 MLE Vision Production Switcher is ideally suited for stadium applications; its unique AUX Keys and Multi-Screen production capabilities simplify the task of scoreboard and multiple display management. Additionally it’s powerful custom control macros and device controls allow complicated tasks to be control with a single button push.

“Naturally we were pleased that the Atlanta Hawks & Philips Arena chose a Vision Production Switcher,” said Nigel Spratling, Switcher Marketing Product Manager – Communications at Ross Video. “Vision has become the primary switcher choice for many sports venues as it offers a feature set that is very difficult to match, particularly at its price point. We work hard to ensure that our products truly meet and exceed our customer expectations while minimizing control complexity”.

About the Atlanta Hawks and Philips Arena
The Atlanta Hawks, a member of the National Basketball Association since 1949, play in the Southeast Division, along with the Charlotte Bobcats, Miami Heat, Orlando Magic and Washington Wizards.  Tickets for all Hawks home games are on sale at www.hawks.com/tickets, the Philips Arena box office and all Ticketmaster locations, with absolutely no ticketing fees.  Purchase lower level season tickets for the 2012-13 season for less than $24 a game! For more information on the Hawks, log on to www.hawks.com.

Named for founding partner Philips, Philips Arena is consistently ranked among the top 10 concert and event venues in the world. In April 2009, Philips Arena became the first NBA arena to achieve LEED certification for an existing building as specified by the United States Green Building Council (USGBC).  Philips Arena is online at www.PhilipsArena.com.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control Systems and Inception Social Media Management System; XPression Character and 3D Graphics Generator; NK Series Routing Systems and Ross Robotics. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com