Inception is a nexus around which media flows. It connects traditional broadcast production to social media publication. Inception pulls running orders from your Newsroom Control System, or allows you to create your own, it pulls video from your network or from a local drive. Inception allows scheduled or dynamically triggered publication that is synchronized with your broadcast channel and driven from your Newsroom Control System* or OverDrive. Social Media integration is achieved with an innovative plug-in architecture using native APIs.