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Iroquois, ON, Canada - January 28, 2008 – Ross Video announced today that Taj TV Ltd., one of the world’s top sports television concerns as well as a major facilities provider in Asia and the Middle East, invested in a Synergy 3 Standard-Definition Production Switcher for its new 300 sq. ms studio located at their headquarters in Dubai Media City. Researching many switchers, Taj TV decided that Ross’ switcher, which offered full DVE options, was a key equipment piece for their new control room.
“We have experienced a massive increase in demand from prospective clients in the United Arab Emirates, and Ross listened to what we needed and delivered a solution,” said Steve Halis, Vice President of Operations, Engineering and MIS “We went with the Synergy SD to meet our current needs, knowing we can go HD down the road when it becomes necessary.”
“We are pleased to be working with Taj TV,” said Saeid Nejad, Regional Sales Manager-Middle East & North Africa “The Synergy 3 is a powerful switcher and it will be capable of dealing with all of their Dubai-based television needs.”
The Synergy SD series digital production switchers are multi-purpose switchers used to work in virtually any live production environment. Synergy offers a complete growth path to multi-definition with the Vision, MD and MD-X line of digital production switchers.
The Ross line now includes 23 different models of production switchers. Ross continues to offer the Synergy SD (standard definition) and Synergy MD (multi-definition) production switchers along with the new Vision Series. A path for existing Synergy SD and MD customers to move to the Vision platform is available.
About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in broadcast, distribution, live event, and production applications. Ross products are used to produce and distribute video and audio signals in over 100 countries daily. Ross’ award winning product line includes the Vision, Synergy SD, and Synergy MD/X Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, and the OverDrive Production Control System.
About Taj TV
Taj TV provides a hub for international sports broadcasting in Dubai, producing and transmitting 9 channels from its own studios and transmission facilities. The channels include Ten Sports, the most popular sports channel in the Indian sub-continent, “Football Channel”, the most popular sports channel in Singapore, and ART Prime Sports for the Middle East’s leading sports platform. The facility also produces and transmits sports channels as diverse as Goal TV 1 and Goal TV 2 for the South East Asian football viewing audience and the Cricket Plus channel for the USA and Canada. The digital studios with fully networked graphics provide a facility designed for sports production, which has been constantly upgraded since the Taj TV launch in 2002.
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For further information, please contact:
Sara Bell
Public Relations Co-ordinator
T. (613) 652-3020
F. (613) 652-4425
E. sbell@rossvideo.com
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