June 21, 2017
Ross Partners with FX Design Group and Mo-Sys to Bring Dynamic Augmented Reality to Life at 2017 PromaxBDA Station Summit
Team transforms Mirage Hotel into Vegas’ Famed Fremont Street Experience
Wednesday, June 21, 2017[Las Vegas, Nevada, USA] – At this week’s PromaxBDA Station Summit, Ross Video’s Creative Services team, Rocket Surgery, together with FX Design Group and Mo-Sys have recreated Las Vegas’ famed pedestrian mall and attraction, the Fremont Street Experience, within the Mirage Hotel through the magic of Dynamic Augmented Reality. The Fremont Street Experience demonstration pairs Ross Video’s powerful XPression render engine, Furio robotics, and ACIDcam cameras together with Mo-Sys’ StarTracker camera tracking technology.
Commenting on the Dynamic Augmented Reality demonstration, Jim Doyle, Mission Commander and Director of Creative Services for Rocket Surgery, a Ross Creative Services division, stated:
“The sheer creativity and professionalism of the team at FX Design Group make this partnership decision a no-brainer. Rocket Surgery is always very excited to work with this talented group. As well, it’s very gratifying to work again with StarTracker’s developer, Gary Attanasio, and the rest of the Mo-Sys team to bring system tracking to life.”
FX Design Group with its motion design division, Giant Octopus, developed the design content for this demonstration, premiering in the Ross Video and FX Design Group located on the PromaxBDA Station Summit main concourse.
Mack McLaughlin, CEO and Creative Director of FX Design Group had this to say, “This is an exciting development in our relationship with Ross Video and Mo-Sys that utilizes the power of XPression and StarTracker to bring our designs to life in a way previously not possible. In recreating the Fremont Street Experience at the PromaxBDA Station Summit, we are showing new and innovative ways to present design that both complements and augments the real world.”
About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer best-in-class system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
Ross Video has offices around the world, and provides free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Recognizing the time-critical nature of the broadcast industry, all Ross employees are empowered to provide “whatever it takes” customer service, even down to renting helicopters when necessary to deliver needed parts and service.
Ross Video: The Production Technology Experts. www.rossvideo.com.
About FX Design Group:
FX Design Group is a design company delivering projects worldwide in broadcast for News, Talk Shows, Lifestyle, Sports and Entertainment programming. FX gives clients access to a complete compliment of set design, virtual design, motion graphic design and branding, augmented reality design, fabrication and installation services, as well as lighting design and lighting gear – all from one source. The FX collaborative process focuses on creative synergy, versatility and logistical efficiencies to maximize clients’ budgets, aesthetics and multi-functionality. To learn more about FX Design Group please visit http://www.fxgroup.tv.
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Ross Video Media Contact: FX Design Group Media Contact:
Sara Bell Mack McLaughlin
Media Relations Specialist Creative Director
Tel: +1 613-652-3020 Tel: +1 407-877-9600
Email: sbell@rossvideo.com Email: mmclaughlin@fxgroup.tv
Twitter: @ross_video