Buffalo Bills Improve Gameday Program with Ross XPression

Iroquois, ON, Canada – January 19, 2010 – The Buffalo Bills invest in Ross XPression, a real-time 2D/3D Character Generator for Ralph Wilson Stadium in Buffalo, NY.

The Buffalo Bills purchased XPression in July 2009 after seeing it in action at the NAB (National Association of Broadcasters) show. XPression’s affordablility and ease of use aided in the decision to move forward with their HD integration.

“Based on our long standing relationship and level of quality I have come to expect from Ross, my decision to purchase XPression was an easy one,” said Stephen Asposto, Video Production Director / Engineer, Buffalo Bills. “It’s a full 3D animation/tilting system that will save us plenty in outside animation costs over the years. Our fans this past season were treated to yet another upgrade in our continuing improvement to our gameday program.”

“XPression is a breath of fresh air in a tired CG market,” said Bryan Matthews, Operator, Buffalo Bills. “Whether integrating my own animations, just supporting them or creating them from scratch, XPression takes broadcast computer graphics to the next level. Couple this with constant data stream from the Datalinq server, your options as creator and operator are limitless.”

“Ross is very proud that the Buffalo Bills implemented XPression into their production workflow,” said Niels Borg, XPression Marketing Product Manager, Ross Video. ” XPression’s powerful real-time 3D engine offers a unique way to integrate live game data with 3D elements into a multilayered 3D environment. Thanks to the invaluable input from our customers worldwide, we have been able to develop a fantastic solution for a variety of workflows and environments from live news and sports to game shows and events.”

About XPression
XPression is a high end 3D Character Generator that can handle the most demanding applications. XPression offers real time layering and animation of 3D models, 2D and 3D text, rendered animations, live video and web content. Designed for the graphic designer, programmer, and on air operator, XPression advances the look of productions, making it easy to create, manage, and get to air. As a data-driven system, XPression is able to integrate real time data into 3D graphics and animations with live connections to spreadsheets, databases, RSS feeds, newsroom editorial systems and other live data sources. more…

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications. Ross’ award winning product line includes Vision, Vision Octane and CrossOver Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; SoftMetal Video Servers; OverDrive Production Control Systems and XPression Character Generators. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

– 30 –

For further information, please contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com