Ross Video and LMG Team up to Supercharge Virtual Events

The ongoing COVID-19 pandemic has forced many organizations to find alternative ways to communicate. Large corporate events will eventually be back in full swing, but with stay-at-home and social distancing orders in place, many will adopt new cutting-edge technologies to effectively and safely reach and engage their target audience.

This pandemic will have long-lasting effects on the live events industry well beyond the initial scurry to either virtualize, reschedule or cancel events. It will dictate and transform the ways in which we work and communicate. Quite simply…virtual events are here to stay.

In response to these shifts, LMG, a leading provider of AV solutions for corporate meetings, live broadcasts, touring and specialty events, has partnered with Ross Video to harness the expertise of Ross Virtual Solutions and create packages that both meet and surpass this essential need to keep people connected.



Working with Ross, LMG has built several different options for customers based on either a green screen virtual set or an LED wall, giving customers highly creative and flexible new ways to present to their audiences. At the heart of both these systems sits Voyager, Ross Video’s graphics rendering solution that enables content creators to produce hyper-realistic graphics. Based on the Unreal 4 engine from Epic Games, Voyager offers a whole new level of detail and realism and can create stunning virtual sets and/or animated augmented reality elements. LMG also offers systems that incorporate Ross Video’s intuitive UX control system in conjunction with Ross Ultrachrome Keying and Motion Camera tracking systems.

“LMG is proud to partner with Ross Video to provide new ways for organizations to reach their audiences via virtual events,” says Kevin McCabe, LMG Executive Director of Technology. “Together, we’re making it possible for large events to still take place during these unprecedented times and transforming future live events with endless virtual possibilities and reach.”

“Ross & LMG share a passion for implementing technology creatively to deliver supercharged live events,” says Gideon Ferber, Director of Product Management, Ross Virtual Solutions. “I can’t wait to see how LMG will use Voyager to create wide-reaching communication tools for both their event and permanent installation clients while, at the same time, enhancing the storytelling experience.”

LMG and Ross Video were quick to combine forces in February 2020 to create innovative solutions for reaching remote audiences. Beyond the Ross Virtual Solutions systems, Ross Video’s in-house creative design and professional services team, Rocket Surgery, provides LMG’s production partners and end users additional turnkey creative services.

Learn more about LMG’s virtual studio.

Ross Video – High Impact, High Efficiency Production Solutions

Ross powers video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s esports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.

Ross Video Media Contact:
Stuart G. Russell
Senior Communications Manager
Tel: +44 7827 019494
Twitter: @ross_video

About LMG

Founded in 1984, LMG is divided into multiple business segments – Show Technology, Systems Innovation, and Touring – each with a common mission of providing innovative video, audio, LED, lighting solutions, and technical expertise through personalized service, high quality technology, and a commitment to continuous improvement. LMG has offices in Orlando, Las Vegas, Dallas, Nashville, Seattle and San Jose.

For more information, please visit

LMG Media Contact:
Abbie Sterling
Marketing Manager
Entertainment Technology Partners

Tel: 407.867.0242

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