Ottawa, Canada, July 13th 2021 – Ross Video’s last NAB Show Keynote event saw CEO David Ross announce that Ross had been chosen by Red Bull Media House as their technology partner for the new ServusTV building project in Salzburg, Austria. Two years and one global pandemic after the original announcement, ServusTV is back on air with the latest tools to improve workflow efficiency.
“ServusTV is the number one private broadcaster in the Austrian market,” comments Philipp Stoegner, Service Director. “We wanted to build a new flagship facility for ServusTV that that would allow us to do outstanding productions and design cutting-edge and future-proof workflows. This was a real opportunity for us to challenge the various manufacturers and vendors in live news production and say ‘show us your best’. Having gone through that process, Ross came off as the clear winner which resulted in the significant Ross installation we see today.”
The new facility includes the best Ross technology, including Carbonite production switchers, XPression graphics and maps, the XPression Tessera graphics rendering solution, Furio camera motion systems, the Inception News newsroom computer system, Tria News server, Streamline media asset management system, Ultritouch facility monitoring and control panels, and OverDrive – the broadcast industry’s most popular production automation system. It’s quite the shopping list, but Red Bull Media House needed an investment that provided flexibility and scale. Production automation therefore made perfect sense for their team.
From the first meeting with Ross at the IBC Expo in Amsterdam in 2018 to the opening of the new facility in 2020, it’s been quite the journey. “When we first met Ross, we were primarily looking at updating our newsroom computer system,” Stoegner notes wryly. “We looked at Inception – the only web-based newsroom solution at the time – and we were very impressed. As the scope of the project grew, so our discussions with Ross intensified, and I was consistently impressed by the openness of the Ross team. They were certainly prepared to make suggestions and share their experiences, but they really listened to us and were very open to discussing product roadmaps and our feature requirements. That’s the kind of partnership we need in order to be successful.”
With commissioning completed in less than three weeks, the team at ServusTV is now firing on all cylinders and even looking to expand their content in new directions. “When I explain how we’ve worked together with Ross and how we handled the commissioning and training in such a short time period, people are shocked in a good way. I’m delighted with how the project has been delivered and our audience numbers have consistently grown every month since going on air – that’s the best measure of success I could ask for.”
Ross Video – High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivaled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.