China Central Television Broadcasts the 2017 Spring Festival Gala using Ross Video Robotics

Thursday, March 23rd, 2017 [Ottawa, Ontario, Canada] – China Central Television (CCTV) began their Chinese New Year broadcasting the “2017 Spring Festival Gala” live on January 27th using Ross Video’s Furio RC. The CCTV Spring Festival Gala is an integral part of Chinese New Year celebrations, carrying a special meaning for many in China. The broadcast has a yearly viewership of over 700 million viewers, making it one of the premier television events of China.

CCTV placed high regards on the remote capability of Ross’ Furio RC during the Gala.  Furio enabled them to create shots that were previously impossible, combining responsiveness and flexibility with unrivaled smoothness and stability.It also allowed them to maximize their efficiency by eliminating the cost of having multiple operators, while keeping the filming space to a premium.

Due to space constraints during the Spring Festival Gala for the Rooster year, CCTV had only 12 meters of straight and curved tracks to be placed throughout the audience. Under the remote control of the operators, Furio RC quickly panned from one end of the audience to the other with superior smoothness and stability, while simultaneously capturing panoramic views of the stage, long-range views of the audience, and close-up shots with the political leaders sitting among them.

The Spring Festival Gala has utilized a large number of alternating LED screens in recent years to coordinate the content and visual effects of its programs, which in turn has brought out important elements of the gala. The Furio RC, whether moving at a constant velocity or accelerating along the straight and curved rails, can allow the focusing, orientation and positioning of the camera to collaborate with the swiveling and changing displays on the LED video curtains, bringing an immersive experience of visual richness to the audiences at home.

“We are very happy and honored that CCTV chose our technology to be part of one of their most important live events that is watched by hundreds of millions of viewers. I think that shows the confidence they have in the performance of our system,” said Andrew Tan, Director of Sales, APAC. “We hope that Ross Furio RC may continue to bring about more innovative and compelling productions for the Spring Festival Gala, delivering breathtaking shots of the Gala to all audiences in front of their televisions across the country year after year.”

About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.

Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, cameras systems, robotics, social-media management, production switchers, routers, video servers, newsroom systems, signal processing and more.

Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.

Ross Video has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.

Ross Video: The Production Technology Experts. www.rossvideo.com

 

-30-

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
Tel:      +65 9827 3531
Fax:     +1 613-652-4425
Email:  vyu@rossvideo.com
Twitter: @ross_video
www.rossvideo.com

 

 

Ross Video Media Contact:
Sara Bell
Media Relations Specialist
Tel:      +1 613-652-3020
Fax:     +1 613-652-4425
Email:   sbell@rossvideo.com
Twitter: @ross_video
www.rossvideo.com