Company delivers unparalleled audience experience at must attend Chinese music festival
Thursday, July 27th, 2017 [Taipei, Taiwan] – Golden Melody Awards (GMA), spotlighting the best of Chinese popular music, certainly did not disappoint this past June 24th. This year’s GMA served up a captivating audience experience with rich visual effects and the largest award ceremony stage ever hosted at the Taipei Arena with multiple Augmented Reality (AR) sets. With 3,270 LED panels and a total area of 800 square meters, it was appropriately named the “Infinity” stage and provided the perfect back drop for this premiere Chinese music event and festival.
Ross Video supplied the video production equipment and team to ERA TV for producing this captivating live production, much to the delight of around 135,000 live attendees and around 3.57 million remote viewers. A key element was the use of a Furio Live remote robotic camera system on a track to provide smooth, up close angles without disrupting the viewer experience. Taiwan Television (TTV) deployed 28 cameras, 3 outside broadcasting vans, and 3 SNG vans, to capture the live broadcast of GMA’s Walk of Fame and Award Ceremony.
“The sophisticated scenes using augmented reality courtesy of Ross Video, delivered the preludes to 7 award-winning performances, delighting the audience with a rich visual display,” stated Leo Hsu, 3aqua Entertainment. “We wished to bring a more impactful look to the production. By using the Ultrix MultiViewer capabilities, XPression systems for graphics, and the UX application to manage the tracking between the movement of the Furio robotic system and the virtual graphic elements, this year we offered fans a new level of creativity with the Ross solution.”
See this year’s GMA Infinity Stage with Airship AR element at: https://vimeo.com/226111817
“Ross Video has proven once again that they are the leader in Smart Production, and we are very excited that our solutions were able to help TTV enhance their showcase of the 28th Golden Melody Awards. We look forward to similar opportunities in the future,” stated Andrew Tan, APAC Director of Sales.
The 28th Golden Melody Awards were held on June 24th, 2017 at the Taipei Arena with audiences around the world able to enjoy this Taiwanese pop music festival via live broadcast or syndication. The GMA Walk of Fame and Award Ceremony were broadcast live by Taiwan Television (TTV), with simultaneous broadcasts available on services such as TOUCH TTV, YouTube-TTV, Chunghwa Telecom MOD, chtvideo app, HamiConcert, UFO Radio, China Tencent Video, Singapore Starhub, Malaysia Astro and USA Echostar. Syndication is also available on TTV, TTV HD, Unique Satellite TV (USTV), USTV Business.
About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer best-in-class system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
Ross Video has offices around the world, and provides free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Recognizing the time-critical nature of the broadcast industry, all Ross employees are empowered to provide “whatever it takes” customer service, even down to renting helicopters when necessary to deliver needed parts and service.
Ross Video: The Production Technology Experts. www.rossvideo.com.
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