Accolade for Newt UHD/ST2110 Signal Converter Reinforces Software Defined Production Approach
Ross Video is delighted to announce that Newt™, the company’s point-of-use UHD/IP signal converter (launched earlier this year at the NAB New York event), has just been named as a winner of TV Technology’s prestigious Product Innovation Awards.
Commenting on the award, Nestor Amaya, Director of Product Management for IP and Infrastructure at Ross Video is proud of the rapid development of the Software Defined Production family to which Newt belongs. “Software Defined Production (SDP) enables content creators to implement adaptable broadcast workflows using equipment that can be pooled and repurposed with agility and scale, using whatever transport best meets their needs: IP and/or SDI. Everything we’ve launched under the SDP banner supports our customers’ need to enhance their production agility using fewer boxes that can be flexibly shared and defined via licensable software, and our product portfolio is rapidly adapting meet this vision: we launched Newt in October and quickly followed it with the Gator™ product line at Inter BEE, and we will unveil a further SDP product at the CABSAT Expo in Dubai next month. SDP pragmatically focuses on our customers’ creative, operational and business challenges. Winning this award is therefore a great honour for us; it reinforces the fact that Ross always acts in our customers’ best interests and is not afraid to question conventional wisdom.”
Ross Video is Smart Production
Ross powers video productions for billions of global viewers daily with the industry’s widest range of smart production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.