Newsroom Computer Systems Inception News Social Media

Social Media

As your audience increasingly goes to the Web and social media for news content, it’s becoming more and more important to invest in these platforms in order to broaden your audience. There are many applications for social media within your news organization and in your productions.

Social Media on TV
Add variety and context to your stories by easily gathering view comments and photos to use on-air.

User Engagement
Give your team a way to monitor viewer feedback and respond to your online audience.

Social Media Management
Include custom content for social, Web or video publishing and share stories on demand, on a schedule, or in sync with your broadcast content.

Brand Building
Extend your media brand awareness by creating cohesive content across all platforms simultaneously. Remain engaged with your audience between on-air broadcasts by creating content at any time for your online platforms.

News Gathering
Promote two-way conversations by utilizing user-generated content and crowd-sourcing information, providing additional perspectives to your stories. Localize your big stories using geo-targeted searches on social media.

Content and Programming
Target what content you provide and what angles you cover based on user feedback and what’s trending.

Decision Making
Using targeted real-time searches, gather local perspective on trending topics.

User Polling
Provide your audience a way to cast their votes on a wide range of topics in real time using social media polling.

Promotions and Sponsorships
Generate new revenue opportunities for your organization with specialized and targeted cross-platform content with advertising and engagement opportunities.