Ross Video Acquires Piero Sports Graphics Business from Red Bee Media

Ottawa, Canada, March 28th 2019 – Ross Video has completed the acquisition of the Piero Sports Graphics business from London, UK based Red Bee Media. The acquisition by Ross and divestment by Red Bee are complementary to each company’s strategic objectives with the Piero products fitting nicely into Ross Video’s sports solutions portfolio – adding advanced sports analysis graphics to the mix.

As part of the business transfer, all Piero employees have moved to Ross Video’s UK subsidiary (Ross Video UK) from Red Bee Media.

Piero Sports Graphics is an award-winning sports analysis tool-set used by high profile broadcasters to provide audiences with new angles and virtual views of sports events through 3D graphics and image recognition and by sports clubs as a coaching tool to guide players and improve team performance.

“The sale of Piero Sports Graphics supports the execution of our strategy, fully focusing on delivering market leading managed services within broadcasting and media. Ross Video is well positioned to continue to develop Piero and they will be able to leverage the potential of the product and accelerate growth of the business”, says Steve Nylund, CEO, Red Bee Media.

“Piero Sports Graphics are a perfect complement to our industry-leading XPression Graphics and VS/AR offerings”, says David Ross, CEO, Ross Video. “Our worldwide sports production customer base will really appreciate the added momentum and exposure we can give to this legendary product.”

It is business as usual from a customer perspective. The two parties will continue to co-operate closely as the business transfer is completed, with Ross Video delivering Piero Sports Graphics and supporting all former Red Bee Media customers.

Ross will be proudly demonstrating Piero products on its booth at NAB 2019; click here to book a demo.  Learn more here…

For more information please contact:

Stuart G. Russell
Senior Communications Manager
Tel: +44 7827 019494
Email: srussell@rossvideo.com
Twitter: @ross_video
www.rossvideo.com

Red Bee Media Contact:

Jesper Wendel, Head of Communications, Red Bee Media

Jesper.wendel@ericsson.com

+33(0)786 63 19 21

Ross Video – High Impact, High Efficiency Production Solutions

Ross powers video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screensentertainment shows and rock concertseducational institutionslegislative assembliescorporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.

About Red Bee Media

Red Bee Media is a leading global media services company with a staff of more than 2500 media service and broadcast experts. With the head office in London, UK, Red Bee Media provides services from 11 main hubs around the world. Every day, millions of people on all continents watch television programs prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers 4 million hours of programming in more than 60+ languages for over 500 TV channels. Red Bee Media’s OTT services include live transcoding of 233 channels for broadcasters and 119 standalone channels provided to 1.7 million subscribers. The company’s content discovery portfolio spans more than 10 million movies and program titles, covering over 25 languages, and includes an image database with over 90 percent of all programming available across traditional TV, VOD and SVOD. Red Bee Media also provides over 200,000 hours of captioning each year – more than 70,000 hours of which is live. Red Bee Media is an equal opportunity employer, with a clear focus on embracing diversity and creating an inclusive workplace throughout the entire organization.