Ottawa, 13th December 2017. Ross Video, the leader in Smart Production solutions, will be launching the latest addition to its Software Defined Production Ecosystem on its stand at the CABSAT Conference and Exhibition in Dubai (World Trade Centre, 14-16th January 2018). Software Defined Production (SDP) is a new and growing family of products based on the view that broadcasters should be free to choose the transport that is most appropriate for their project. SDP delivers adaptability, scalability and agility to broadcasters by moving away from single-function devices that mostly sit idle towards a pool of flexible resources that are able to meet production needs on-demand.
With hybrid production models (i.e. both IP and SDI) likely to be around for a significant time to come, SDP provides broadcasters certainty through clear, progressive upgrade paths that future-proof their current and historical investments. The new product launch at CABSAT 2018 reinforces that view and follows on from SDP product launches at NAB New York and Inter BEE Japan.
Commenting on the forthcoming show, Todd Riggs, Marketing Product Manager for Ross Video, stresses the confusing nature of the contemporary broadcast landscape: “It’s a very challenging time in the industry – IP is the dominant discussion topic and content producers are naturally attracted by the opportunity IP opens up for efficiency. However, IP brings its own set of challenges and we’ve seen many industry commentators hold up IP as an ideal or singular path to achieve agility, which is clearly not true in all cases”.
“Ross has a strong history of offering solutions that replace customer confusion with simplicity,” Riggs notes. “The key is ensuring that customers have the right options given their scale, budget and tolerance to risk, and that no one is trampled by an unnecessary or compromising technology rush.”
In addition to the new product being launched at CABSAT, Ross will be showcasing a range of Smart Production solutions designed to simplify workflows and help content creators meet the creative, business and technical challenges they face daily. “Ross continues to have the most comprehensive range of products in the industry”, says Oscar Juste, Director of Sales for EMEA. “Broadcasters increasingly want to work with manufacturers offering packages that solve complete business problems, and we’re ideally placed to have these conversations with customers in the MENA market.”
Key products being showcased on the Ross Video stand are:
- Graphite, our all-in-one integrated production solution
- PIVOTCam, a high-performance and great value PTZ camera
- XPression, the industry’s fastest-growing real time motion graphics system
- Trackless studio, Ross Video’s most cost-effective virtual studio solution
- Ultrix, the revolutionary software-enabled routing platform
- The Abekas Mira live instant replay system
- AirCleaner, the profanity delay system
About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
Ross Video has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.
Ross Video: The Production Technology Experts.
Ross Video Media Contact:
Stuart G. Russell
Marketing Manager, EMEA
t. +44 7827 019494
f. +1 613-652-4425
Ross Video Media Contact – Asia Pacific:
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425