Sheldon is the Vice President, Global Sales Operations, responsible for supporting our Sales Organization in delivering the Ross Superior Customer Experience. He is also the Business Development Manager for Software Maintenance and Extended Warranties, directing the Global sales and marketing initiatives for the RossCare Software Maintenance and Extended Warranty programs.
Sheldon has over 17 years of Business Development experience in the software industry, and was most recently Vice President of Business Affairs with Knight Enterprises, a Canadian independent television production company. While at Knight, he led the global sales effort for the company’s programming catalogue, managed it’s legal affairs , developed the company’s I.T. infrastructure and was responsible for the overall strategic direction of the business.
An avid ice hockey player, Sheldon is a graduate of Carleton University, and lives in Ottawa with his wife and two sons.