MAA TV uses Ross Video Carbonite to deliver compelling HD programming

Monday, July 7, 2014 [Iroquois, Ontario, Canada] – Today, Ross Video announced that India’s MAA TV had selected a Carbonite production switcher to enable it to cost-effectively produce compelling HD content for viewers. MAA, which is MAA TV’s main entertainment channel, is among the top 20 TV channels in India.

“We already had a Vision 1ME switcher from Ross Video,” said Mr. P. Masthaniah, AVP Technical for MAA TV. “We chose the Carbonite C1 production switcher because, when we decided to upgrade to HD, we discovered that Ross could easily deliver the products and expertise we needed. Ross Video’s competitive pricing, product reliability and excellent customer service sealed the deal. The support we’ve received from Ross throughout this entire process has been stellar. It’s been like having a partner who’s expert in live production with us every step of the way.”

MAATV is also using MC1 panels from Ross Video to master control three of their channels: MAA Music, MAA Movies and MAA Gold. The MC1s are being used in conjunction with Ross Video NK routers to do L-band and squeeze back in an automated environment.

“We chose the MC1 master control system from Ross for a number of reasons,” continued Masthaniah. “These include that that it’s loaded with features that are practical and very useful, is extremely competitively priced, was built to meet the demands of 24/7 operation, comes with a five-year warranty, and provides complete program path protection by using input bypass relays that protect our channel output.”

The Ross Video switchers and other equipment will help MAA TV to continue to stand out from competing channels because of the quality of its programming, and remain close to the hearts of its viewers.

About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.

Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.

Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.

Ross Video has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.

Ross Video: The production technology experts.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com