XPression Tick-It is an automated, multi-channel, multi-zone, multi-function, collaborative information and channel branding workflow server for tickers, informational channels and channel branding.
Designed to take the complexity out of data-rich graphics and automated playout of branding imagery, Tick-It combines live data sources with manually entered content for a unified presentation that can be scheduled to appear as a video overlay or as a stand-alone information channel.
Tick-It is perfect for a wide variety of applications, including:
- Local TV Tickers
- Network Tickers
- Sports Tickers
- Logo Bugs w/ Time & Temp
- Information Channels
- Digital Signage
- Logo Bugs
- Promotional Snipes
- Next On’s
- Program Line-ups
The types of data that may be displayed with Tick-It are virtually endless.
- News Headlines
- Weather Stats
- Sports Scores
- Traffic Data
- School Closings
- EAS, Amber & Weather Alerts
- Election Results
- Community Events
- and more…
With complex tickers, L-bars, and information channels, Tick-It enables users to schedule separate content for each zone or portion of the screen. This means that it’s possible to be running multiple playlists for different types of content on the screen at the same time. Scene changes triggered by an operator or automation allow those zones to enter and leave the screen without interrupting the playlists in the other zones.
If properly implemented, Tick-It will actually pay for itself in a short period of time through the scheduling of sponsor logos and animations to generate advertising revenue. Tick-It also supports “as-run” logging for proper traffic reconciliation and billing.
Powered by XPression
Tick-It uses the Ross XPression Real-Time Motion Graphics System for viewer-grabbing 2D/3D scenes and animations. XPression’s ease-of-use and support for industry-standard graphics workflow tools makes creating customized content a breeze. Changes are also done by the end user without having to go back to the branding vendor. In addition, a number of pre-defined templates are included with each Tick-It system.
Dedicated Engine or Production CG
A dedicated XPression Bluebox engine may be used for playout, or users have the option to leverage an existing channel or layer from their XPression production graphics systems to bring content to air.
If an XPression production graphics system is used, it’s easy to have interactivity between Tick-It elements and MOS news graphics using XPression Transition Logic. For example, a two-line lower third ticker with a logo bug can make room for a graphic triggered from the MOS playlist and then return to its normal size when the MOS graphic is removed. Because of XPression’s multi-layered playback capability, this can all happen on a single channel!
Project Server Support
In multi-channel facilities, Tick-It uses the XPression Project Server to seamlessly distribute content to each XPression playout engine without having to access each unit individually.
In the case of L-bars or where video squeezes are required for ticker placement, Tick-It receives triggers to initiate those moves. Supported methods include – GPI, serial, or IP.
Contact your local Ross representative to learn more or to schedule a demo.