Content Management

Inception Newsroom Computer System

At a Glance

Your Multi-Platform Newsroom

Inception News is the world’s most innovative Newsroom Computer System that enables you to increase the speed, efficiency and quality of the work your team produces without the need for additional resources.

Bring your content and creators together in a robust and reliable system, backed by industry-leading customer service.


Start with the story. See how Inception can easily repurpose content across shows and platforms to increase efficiency and cut down publishing times.

Accessible Anywhere

Because Inception is browser-based, easily access content from a variety of operating systems and devices. From Mac and Windows clients, tablets to smartphones, Inception goes wherever the story leads.

Integrated Workflows

Inception’s robust MOS interface makes it easy to integrate with other broadcast devices like graphics, video servers, media asset management, teleprompters and automation.

Increase Communication

By centralizing web, social media and broadcast workflows into a single platform, teams can easily share content and information using Inception’s built-in messaging and contextual discussions.

Multi-Platform Content

Easily publish to multiple platforms from the same user interface. Engage your viewers with interactive polls and ability to search social media in real time. Build playlists of comments, photos and graphics that feed directly into on-air graphics.

Flexibility and Scale

From the smallest newsrooms to the world’s largest broadcasters, Inception can scale to meet any size operation or workflow with both subscription and purchase models available.

Inception Mobile App

v2.0 brings powerful new features like Rundown view and Story Groups.

For journalists and content creators on the go, the Inception Mobile app offers increased flexibility and a tailored user experience designed specifically for handheld devices, with secure remote access to stories, messaging, the rundown and assignments to keep you and your work connected anywhere.



*Inception Mobile requires Inception v15.5 or above, and an active Ross Maintenance Plan. The rundown feature requires Inception v16. Contact us to learn more


Story-Centric Workflows

Start with the story. See how Inception can easily repurpose content across shows and platforms to increase efficiency and reduce publishing time.

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Enterprise Features

Inception is ready for enterprise-level management with various supported databases, LDAP and SNMP support.

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Social Media And Web

Create and publish content for the web and social media while allowing teams to have a conversation by searching social media in real-time and gathering content to use online and on-air.

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Assignment Manager

Organize your team and centralize planning efforts using Inception’s highly customizable planning calendar for story and resource tracking.

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Horizon + Inception

Want to connect multiple newsrooms together? Horizon will allow users to search, share and drag content across newsrooms from the same browser window.

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Powerful Mobile App

Designed with the journalist in mind, Inception Mobile allows content creators to view assignments, stories, check the rundown and contribute from anywhere.

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Workflow Solutions with Inception News

Inception News sits at the core of the end-to-end news workflow. Use Inception News to create content remotely, manage social media and plan new ideas. Nikki Renoit speaks with Red Bull Media House on how the Ross Video solution helps them do just that.


FEATURES Academic Express Standard Enterprise
Included Users 10 10 10 10
Browser Based
Instant Messaging optional optional
E-Mail Alerts and Notifications
Story-Centric Workflows
Planning Calendar

User Stories

Inception is easy to use. From the moment we took part in the demo with the Ross team, we knew we had to have it. Read More.

Carlos Caceres
Gameday Producer for the Jacksonville Jaguars

We needed a tool to help students use a variety of diverse media technologies to reach equally diverse audiences. Inception met our complete content production requirements and instructional needs. Read More.

Bill Dawson
Chief Engineer at Pepperdine University

Inception U

A place for online self-directed learning of Inception software and workflow.

Ross Video Communities!

The platform offers a place for live production professionals to come together to share their experiences, solve problems, find answers to questions and discuss best practices.

Latest News and Resources


Interested in more info? Send us a note!

We’ll put you in touch with a member of our team to discuss your specific needs.