Your multi-platform


At a glance.

Inception Newsroom Computer System

Inception News is the world’s most innovative newsroom computer system and social media management tool. Why choose a separate tool for each platform when you can bring your content creators together?


Start with the story. See how Inception can easily repurpose content across shows and platforms to increase efficiency and cut down publishing times.

Paperless Workflows

Eliminate printing and reflect changes in real time when using Inception on a tablet. News anchors can swipe between stories and even control timing of the show.


Inception’s robust MOS interface makes it easy to integrate with other broadcast devices like graphics, video servers, media asset management, teleprompters and automation.

Increase Communication

By centralizing web, social media and broadcast workflows into a single platform, teams can easily share content and information using Inception’s built-in messaging and contextual discussions.

Social and Web

Easily publish to multiple platforms from the same user interface. Engage your viewers with interactive polls and ability to search social media in real time. Build playlists of comments, photos and graphics that feed directly into on-air graphics.

Flexibility and Scale

From the smallest newsrooms to the world’s largest broadcasters, Inception can scale to meet any size operation or workflow with both subscription and purchase models available.

Inception News Overview Video

News happens quickly and users are turning to web and social media to get the news. Inception is a newsroom system that allow you to discover and get stories as they happen. A powerful news gathering tool and social media manager, all in one place.


Story-Centric Workflows

Start with the story. See how Inception can easily repurpose content across shows and platforms to increase efficiency and cut down publishing time. Learn more…

Enterprise Features

Inception is ready for enterprise level management with a variety of supported databases, LDAP and SNMP support. Learn more…

Social media and Web

Inception offers the ability to create and publish content for the web and social media. But it also allows teams to have a conversation by searching social media in real time and gathering content to use online and on-air. Learn more…

Assignment Manager

Organize your team and centralize planning efforts using Inception’s highly customizable planning calendar for story and resource tracking. Learn more…

Horizon + Inception

Want to connect multiple newsrooms together? Horizon will allow users to search, share and drag content across newsrooms from the same browser window. Learn more…


Increase communication with built in messaging and alerts. From direct messages to group conversations, users can easily collaborate with other team members on any piece of content. Learn more…


This product can be used as part of the following
Smart Production Solutions:


Virtual Studio




Included Users 5 10 10
Browser Based
Instant Messaging optional
E-Mail Alerts and Notifications
Story-Centric Workflows
Idea-Centric Workflows x x

Inception U

A place for online self-directed learning of Inception software and workflow.


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    User Stories

    • What’s practical about Inception is that it lets us be very responsive when we’re live on air so we can quickly change themes and stories on the fly and bring in interviewees. Watch the video…

      Laetitia Van Impe
      Content Editor, LN24
    • It’s a real meeting of minds between Sky and Ross, and I think it will be a very long and fruitful relationship. The products had to do what they did today, well, and they did that. Watch the video…

      Jack Horry
      Platform Manager, Sky
    • Inception is easy to use. From the moment we took part in the demo with the Ross team, we knew that we had to have it. Read more…

      Carlos Caceres
      Gameday Producer for the Jacksonville Jaguars
    • We needed a tool to help students use a variety of diverse media technologies to reach equally diverse audiences. Inception met our complete content production requirements and instructional needs. Read more…

      Bill Dawson
      Chief Engineer at Pepperdine University
    • We needed a system that offered the ability to stay ahead of that curve. Read more…

      Jose Gaona
      CBS 7 News Director



    Inception News Brochure Download

    Interested in a Demo?

    Send us a Note!

    The first step is a consultation with a member of our sales team or one of our certified Ross resellers to discuss the specific needs of your organization. Next, we will look for a mutually convenient opportunity to coordinate a demo.


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