Your multi-platform


At a glance.

Inception Newsroom Computer System

Inception News is the world’s most innovative newsroom computer system and social media management tool. Why choose a separate tool for each platform when you can bring your content creators together?


Start with the story. See how Inception can easily repurpose content across shows and platforms to increase efficiency and cut down publishing times.

Accessible Anywhere

Because Inception is browser-based, easily access content from a variety of operation systems and devices. From Mac and Windows clients, tablets to smartphones, Inception goes wherever the story leads.

Integrated Workflows

Inception’s robust MOS interface makes it easy to integrate with other broadcast devices like graphics, video servers, media asset management, teleprompters and automation.

Increase Communication

By centralizing web, social media and broadcast workflows into a single platform, teams can easily share content and information using Inception’s built-in messaging and contextual discussions.

Multi-Platform Content

Easily publish to multiple platforms from the same user interface. Engage your viewers with interactive polls and ability to search social media in real time. Build playlists of comments, photos and graphics that feed directly into on-air graphics.

Flexibility and Scale

From the smallest newsrooms to the world’s largest broadcasters, Inception can scale to meet any size operation or workflow with both subscription and purchase models available.

Living Live Community!

The platform offers a place for live production professionals to come together to share their experiences, solve problems, find answers to questions and discuss best practices.
Workflow Solutions with Inception News

Inception News sits at the core of the end-to-end news workflow. Use Inception News to create content remotely, manage social media and plan new ideas. Nikki Renoit speaks with Red Bull Media House on how the Ross Video solution helps them do just that.


Story-Centric Workflows

Start with the story. See how Inception can easily repurpose content across shows and platforms to increase efficiency and cut down publishing time. Learn more…

Enterprise Features

Inception is ready for enterprise level management with a variety of supported databases, LDAP and SNMP support. Learn more…

Social media and Web

Inception offers the ability to create and publish content for the web and social media. But it also allows teams to have a conversation by searching social media in real time and gathering content to use online and on-air. Learn more…

Assignment Manager

Organize your team and centralize planning efforts using Inception’s highly customizable planning calendar for story and resource tracking. Learn more…

Horizon + Inception

Want to connect multiple newsrooms together? Horizon will allow users to search, share and drag content across newsrooms from the same browser window. Learn more…

Inception Mobile

Designed with the journalist in mind, Inception Mobile gives content creators access to contribute from anywhere. Learn more…


This product can be used as part of the following
Smart Production Solutions:






FEATURES Academic Express Standard Enterprise
Included Users 10 10 10 10
Browser Based
Instant Messaging optional optional
E-Mail Alerts and Notifications
Story-Centric Workflows
Planning Calendar

Inception U

A place for online self-directed learning of Inception software and workflow.


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    User Stories

    • Inception is easy to use. From the moment we took part in the demo with the Ross team, we knew that we had to have it. Read more…

      Carlos Caceres
      Gameday Producer for the Jacksonville Jaguars
    • We needed a tool to help students use a variety of diverse media technologies to reach equally diverse audiences. Inception met our complete content production requirements and instructional needs. Read more…

      Bill Dawson
      Chief Engineer at Pepperdine University

    Latest News and Resources


    Latest Inception Release Information


    Customer Story

    Watch how Sky Sports uses Inception



    Overview of Inception News




    Inception News Brochure Download

    Interested in a Demo?

    Send us a Note!

    The first step is a consultation with a member of our sales team or one of our certified Ross resellers to discuss the specific needs of your organization. Next, we will look for a mutually convenient opportunity to coordinate a demo.