Where Broadcast

Meets Social

At a glance.

Inception Social Management System

Inception Social is your toolset to discover and curate social media content for use in productions, bring text and image content from social media into graphics playout, manage moderating and approving content from social media channels, and prompt user engagement via social media polling.

Unified Social Media and Web Management

Consolidate and simplify social media management through a single tool. Inception Social can connect workflows for a growing number of social and web platforms including Facebook, Twitter, Instagram, YouTube, and WordPress.

Increase Audience Engagement

Connect with your audience by curating comments, photos and video posted to social media in real time. Seamlessly feed the content to an onscreen graphic through drag-and-drop workflows with broadcast graphic solutions like Ross Video’s XPression.

Flexible Hosting Options

Inception Social is available for purchase or as a subscription service offering monthly or annual billing. The Inception platform can be hosted on a traditional on premise server, in a virtualized environment or in the cloud.

Oversight and Accountability

Give your team the freedom to create and discover social media content while still maintaining oversight of the final product through granular user permissions and optional approval workflows.

Customize using the API and SDK

Develop custom applications for Inception Social using the restful API and software development kit to integrate unique workflows or share content with a proprietary platform.

Living Live Community!

The platform offers a place for live production professionals to come together to share their experiences, solve problems, find answers to questions and discuss best practices.
Inception Social Overview Video

Social media is a medium accessible to anyone, and broadcasters, sports teams, and entertainment venues are looking to social media as a means to reach their audiences. Up until now, there were few easy ways of integrating all forms of social media into one unified dashboard. Inception is changing that, providing the ability to publish content to social media and the Web, discover and curate content for your productions or live event, or engage your audience through social media polling with real-time results.


Multi-platform publishing

Save time and increase productivity by using a unified platform to search and publish to social media and web platforms. Learn more…

Feed social content to on-air graphics

Search, curate and display social media content by integrating Inception Social with broadcast graphic systems like Ross Video’s XPression. Learn more…

Social Polls

Use social media polls to create content through real-time audience participation. Learn more…

Geolocated Results

Use a location to produce focused results for breaking news, severe weather or live events. Learn more…

User Permissions & Approval Workflows

Open up social media participation to your team while overseeing the final product before it is published. Learn more…


This product can be used as part of the following
Smart Production Solutions:

Sports & Live Venue




Virtual Studio

House of Worship




Included Users 5 10 10
Browser Based
Instant Messaging optional
E-Mail Alerts and Notifications
Story-Centric Workflows
Idea-Centric Workflows x x

Inception U

A place for online self-directed learning of Inception software and workflow.


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    User Stories

    • Inception is easy to use. From the moment we took part in the demo with the Ross team, we knew that we had to have it. Read more…

      Carlos Caceres
      Gameday Producer for the Jacksonville Jaguars
    • We needed a tool to help students use a variety of diverse media technologies to reach equally diverse audiences. Inception met our complete content production requirements and instructional needs. Read more…

      Bill Dawson
      Chief Engineer at Pepperdine University



    Inception Social Brochure Download

    Interested in more info?

    Send us a Note!

    The first step is a consultation with a member of our sales team or one of our certified Ross resellers to discuss the specific needs of your organization. Next, we will look for a mutually convenient opportunity to coordinate a demo.