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Reinventing news broadcast for the 24/7 digital era

Ross delivers news production solutions for the 24/7 digital era. Viewers expect engaging and unique content delivered faster across a myriad of screens and channels including social media networks. Improve newscast quality and reduce your newsroom footprint with virtual sets, augmented reality (AR), automated production control (APC), streamlined content creation and distribution, 3rd party device integration and control.

Is your newsroom up to the challenge?

Never miss a story
Because news never stops, an efficient newsroom is vital. To reduce the time it takes to get a story on air, an integrated workflow paired with the most cutting-edge production technology will ensure your newsroom is running at top speed.

Engage more viewers
Ross applies a unique story-based approach to easily create and package content for cross-platform distribution. Create and monetize more news content streams and produce new types of unique programming.

Built for breaking news
Don’t get scooped – Newscasts are typically scripted workflows, but, when breaking news happens it is important to have a system flexible enough to jump in and out of breaking stories. Don’t sacrifice the quality of a newscast when the big stories hit.

WWNY TV Success Story

Listen to Cathy Pircsuk, Vice President & General Manager (retired) for WWNY TV, talking about the challenges of a smaller network and Scott Atkinson, News Director, WWNY TV, giving insight on how Ross Video tools are helping the team run a better newscast.

Breaking news from Ross!

Multi-screen, Multi-platform Friendly Newsroom Computer System (NRCS)

  • With Inception, Ross applies a unique story-based approach to easily create and package content for cross-platform dissemination and use.

Dynamic Real-time Graphics

  • Display and update pertinent speaker and news story information in real-time.
  • Leverage Ross XPression for global template changes.


  • Social media content can be posted as soon as it is ready, or at a scheduled time, or synchronized with the live broadcast.
  • With Ross Inception, get the ability to aggregate, analyze, and present what is trending on social media networks and interact with viewers.

Automated Production Control (APC)

  • Ross OverDrive is the APC solution of choice for today’s broadcasters, delivering improved production quality and efficiency simultaneously.

Turnkey Studio-in-a-box

  • All-in-one news production solution with unified device control of robotic cameras, microphone systems, and graphics.
  • Virtual studio with augmented reality.
  • Complete graphics design, template and DashBoard creation.

Proven & Risk-free

  • Implement an integrated solution from one vendor.
  • Ross offers the most complete news broadcast product portfolio from master control, routing, signal processing, and automated production control to switchers, graphics, video playback, and robotic camera systems to virtual studios, augmented reality, social media integration, and more.
  • Access Ross’ award-winning 24/7/365 customer support.
Ross Newsroom Solutions

News Computer System

  • Local and cloud hosted options
  • Manage live event rundowns with multi- user collaboration
  • Messaging and alert notifications
  • Publish to web and social
  • Search for user generated content on social media and push directly to onscreen graphics
  • Learn more…

Asset Management System

  • Organize assets for graphics and for video production
  • Browser-based interface for easy access
  • Search and download assets from third party media libraries
  • Work Order Management and Placeholders for asset requests
  • Manage and move files between storage locations
  • Integrates with XPression, Tria News and Inception
  • Local and cloud hosted options available
  • Learn more…

Real-time 3D Motion Graphics

  • 3D Real time Graphics
  • Designer friendly easily building complicated Graphics
  • Easy to use and operate
  • Full MOS integration
  • Software Defined to add Channels and features as needed
  • Learn more…

Production Switcher

  • Large format Production Switcher
  • Long list of Ross and 3rd party device control for tight automation
  • Provides the most functionality with Overdrive
  • Robust Hardware with multiple Panel and frame Options
  • Learn more…

News Playout Server

  • Built for News production
  • Multiple codec support
  • MOS Compliant when paired with Streamline
  • 1 Input and 4 Outputs
  • Integrates with SAN Storage
  • Learn more…

Automated Production Control

  • #1 Automated Production Control
  •  Control all Devices for flawless production execution
  • Full MOS Support
  • Control both Ross and 3rd Party Devices
  • Learn more…

Camera Systems

  • Wide range of PT / PTL / XY Peds and Tracked systems
  • Unified Smart Shell Control System
  • Motion Director live correction during recalls
  • Fully integrated into OverDrive
  • Learn more…
Featured Success Stories

Interested in more info?

Send us a Note!

The first step is a consultation with a member of our sales team or one of our certified Ross resellers to discuss the specific needs of your organization. Next, we will look for a mutually convenient opportunity to coordinate a demo.