Real World

Virtual Production

Better and more cost-effective story telling

Today’s technology can produce a hyper-realistic virtual environment. To obtain best results a compelling 3D design with precision camera tracking and calibration are essential. A Ross end-to-end virtual solution provides the highest level of quality with an easy-to-use workflow and consistent results.

Tell better stories
Wow your viewers by overcoming the limitations of traditional studio environments. Get viewers to tune in longer by showing segments with captivating content like an augmented reality tornado. Create stories with multiple virtual monitors, floating augmented reality elements, and customizable virtual sets to enhance your weather, sports, news, elections, and talk / variety shows.

Do more for less
Virtual production allows for a higher level of ROI. Deploy virtual solutions in small spaces which require fewer physical set pieces and less storage. Utilize “blended” environments that combine the best of traditional physical design and virtual design to eliminate the need for video walls and on-set monitors.

Increase Flexibility
Quickly change a set, deploy a new look or share studio space with no downtime for construction, moving set pieces or competition for physical set space. Create flexible production teams that execute a variety of tasks contributing to a high-quality, lower-cost production.

RedBull Media Success Story

See how RedBull Media worked closely with Ross Video’s Virtual Production Solutions team to integrate Augmented Reality and XR Virtual LED Studio into their broadcasts. You’ll learn why RedBull Media selected Ross Video products, Voyager and Lucid Studio, as their Unreal-based graphics platform and control system to create visually stunning productions.

Realize the Virtual Studio / Augmented Reality (VS/AR) promise with Ross

Retain and Increase Viewership

  • Present information in new and innovative ways to captivate and inform audiences.
  • Get viewers to tune in longer by showing segments with captivating content such as augmented reality weather.

Realize Sponsorship Opportunities

  • Gain new income sources through sponsorship of specific virtual elements.
  • Add a sponsor logo designed into a virtual monitor or have logos spray painted in a virtual manner on a virtual wall to deliver in-show sponsorships.
  • Apply advertising and sponsorship in the same manner for a variety of programming such as weather, traffic, sports, talk, and variety on an annual, daily, or show by show basis.

Reduce Real Estate Requirements

  • Operate and deploy virtual solutions in small spaces that require substantially less facility costs.
  • Save on the reduced size of studios.
  • Use less storage space with fewer physical set pieces.
End-to-End Solutions

Virtual Production Solution

  • Control all Camera chains from one interface
  • Quickly build and Save Tracking Calibrations
  • Trigger assets, Camera moves and more with Rosstalk triggers
  • Newsroom and Data integration
  • Learn more…

Broadcast Video Camera

  • AC-H200 – 1080P / AC-Z50 1080i
  • UC 0:4:4 output with Ultra Low Noise
  • Full Dashboard control
  • HDR Capable (AC-H200 only)
  • Learn more…

XPression 3D Motion Graphics

  • User friendly Design and playout system
  • MOS capable Virtual Engine
  • Built for Dynamic Data driven Graphics
  • Learn more…

Voyager Graphics Rendering Engine

  • Built on the Unreal Engine
  • Support for both External and Internal compositing
  • Learn more…

Furio Track-Based Camera Motion System

CamBot Free-Roaming Pedestal Camera System

  • Heavy Duty Robust XY Pedestals with Tracking data
  • Learn more…


  • Tracking Data Module for Encoded Tripods and Lenses
  • Learn more…

Multi-Channel Chroma Keyer

  • Up to 4 Chroma Keys per System
  • Full 4:4:4 Chroma Keying from ACID
  • Built in Input Delay for up to 8 inputs
  • Full compositing of camera and renders
  • Output Fill & Key for Internal Composition rendering
  • Dashboard Control
  • Supports Rosstalk
  • Learn more…

Interested in more info?

Send us a Note!

The first step is a consultation with a member of our sales team or one of our certified Ross resellers to discuss the specific needs of your organization. Next, we will look for a mutually convenient opportunity to coordinate a demo.