Today’s technology can produce a hyper-realistic virtual environment. To obtain best results a compelling 3D design with precision camera tracking and calibration are essential. A Ross end-to-end virtual solution provides the highest level of quality with an easy-to-use workflow and consistent results.

Tell better stories
Wow your viewers by overcoming the limitations of traditional studio environments. Get viewers to tune in longer by showing segments with captivating content like an augmented reality tornado. Create stories with multiple virtual monitors, floating augmented reality elements, and customizable virtual sets to enhance your weather, sports, news, elections, and talk / variety shows.

Do more for less
Virtual production allows for a higher level of ROI. Deploy virtual solutions in small spaces which require fewer physical set pieces and less storage. Utilize “blended” environments that combine the best of traditional physical design and virtual design to eliminate the need for video walls and on-set monitors.

Increase Flexibility
Quickly change a set, deploy a new look or share studio space with no downtime for construction, moving set pieces or competition for physical set space. Create flexible production teams that execute a variety of tasks contributing to a high-quality, lower-cost production.