Today’s technology can produce a hyper-realistic virtual environment. To obtain best results a compelling 3D design with precision camera tracking and calibration are essential. A Ross end-to-end virtual solution provides the highest level of quality with an easy-to-use workflow and consistent results.
Tell better stories
Wow your viewers by overcoming the limitations of traditional studio environments. Get viewers to tune in longer by showing segments with captivating content like an augmented reality tornado. Create stories with multiple virtual monitors, floating augmented reality elements, and customizable virtual sets to enhance your weather, sports, news, elections, and talk / variety shows.
Do more for less
Virtual production allows for a higher level of ROI. Deploy virtual solutions in small spaces which require fewer physical set pieces and less storage. Utilize “blended” environments that combine the best of traditional physical design and virtual design to eliminate the need for video walls and on-set monitors.
Quickly change a set, deploy a new look or share studio space with no downtime for construction, moving set pieces or competition for physical set space. Create flexible production teams that execute a variety of tasks contributing to a high-quality, lower-cost production.
See how NBCLX worked with Rocket Surgery, Ross Video’s in-house creative and professional services division, to create a variety of virtual set packages that significantly enhance NBCLX’s visual storytelling to target the millennial audience. The NBCLX studio in Dallas features a variety of Ross solutions, including the flagship Acuity production switcher, XPression graphics platform, Furio camera motion system, and AcidCam cameras. In terms of the virtual studio element, control is handled by Lucid Studio and the amazing visuals are rendered using Voyager, Ross Video’s photorealistic graphics rendering solution that is based on Unreal Engine from Epic Games.
Retain and Increase Viewership
Realize Sponsorship Opportunities
Reduce Real Estate Requirements
The first step is a consultation with a member of our sales team or one of our certified Ross resellers to discuss the specific needs of your organization. Next, we will look for a mutually convenient opportunity to coordinate a demo.