Real World

Virtual Production

Better and more cost-effective story telling

Virtual studios and augmented reality offer the dual promise of improved audience experience with increased engagement, at a fraction of the cost of traditional physical sets.

Grand Lille TV Success Story

Learn how a small independent French TV broadcaster, Groupe Secom, economically delivers professional HD broadcasts of news and sports, in a single modest studio with only one presenter / journalist operating the entire production. The studio even integrates a virtual set background to deliver content for two different channels (Grand Lille TV/Grand Littoral TV).

Realize the Virtual Studio / Augmented Reality (VS/AR) promise with Ross

Tell Better Stories

  • Meet viewer’s expectations for a more sophisticated presentation.
  • Extend the story telling tool set with multiple virtual monitors, floating augmented reality elements, and customizable virtual sets.
  • Use augmented reality and virtual sets to overcome the limitations of traditional studio environments.
  • Create more polished productions for applications such as weather, sports, news, elections, talk and variety shows, and sponsorship.

Retain and Increase Viewership

  • Present information in new and innovative ways to captivate and inform audiences.
  • Get viewers to tune in longer by showing segments with captivating content such as augmented reality weather.

Realize Sponsorship Opportunities

  • Gain new income sources through sponsorship of specific virtual elements.
  • Add a sponsor logo designed into a virtual monitor or have logos spray painted in a virtual manner on a virtual wall to deliver in-show sponsorships.
  • Apply advertising and sponsorship in the same manner for a variety of programming such as weather, traffic, sports, talk, and variety on an annual, daily, or show by show basis.

Lower Set Costs

  • Utilize “blended” environments that combine the best of traditional physical design and virtual design to eliminate the need for video walls and on-set monitors.
  • Deploy virtual sets at a fraction of the cost of traditional physical sets.
  • Secure capital investment with complete solutions that offer superb system integration, enhance revenue streams, and lower operational costs.

Reduce Real Estate Requirements

  • Operate and deploy virtual solutions in small spaces that require substantially less facility costs.
  • Save on the reduced size of studios.
  • Use less storage space with fewer physical set pieces.

Increase Staff Flexibility

  • Implement augmented reality and virtual set solutions that combine robotic cameras, production switchers, motion graphics, and automated production control systems that are intuitive and effective to use without the need for complicated technical knowledge.
  • Easily move staff resources around and use them for a variety of tasks and program production rather than dedicating them to single tasks.
  • Utilize agile production teams that are more efficient and contribute to lower overall operational costs.

Interested in more info?

Send us a Note!

The first step is a consultation with a member of our sales team or one of our certified Ross resellers to discuss the specific needs of your organization. Next, we will look for a mutually convenient opportunity to coordinate a demo.


, please sign me up for the Ross Insider newsletter!