Ross Video launches Inception Newsroom Control

Friday, September 13, 2013 [Amsterdam, The Netherlands] – Ross Video enters the Newsroom Control System (NRCS) product space with the launch of Inception News at IBC 2013. With Ross’ extensive experience in news production, Inception was designed as a next generation NRCS to support the requirements of a modern newsroom.

Inception News allows journalists to directly create content for broadcast, social media and the web with publication to a growing list of services including: Twitter, Facebook, YouTube, Flickr, Brightcove, BIM and WordPress. The traditional NRCS workflow has been reimagined with Inception providing a comprehensive, easy to use environment for the needs of today’s news organization.

“One of the things that news professionals love about Inception is that Social Media and the Web are front and center along with the linear news production,” said David Ross, CEO of Ross Video. “Inception News puts Ross in a unique position in the breadth of news production solutions we offer.”

The power of social media sources like Twitter can be harnessed by Inception to search for potential news stories, break news and promote upcoming events. Inception integrates with on-air graphics systems, enabling audience engagement through Twitter crawls or pops and interactive audience polls.

Inception deployment is easy. Once the main server is installed, a web browser is all that is required to access the system from anywhere in the world.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, Vision Tritium, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control Systems and Inception Social Media Management System; XPression Character and 3D Graphics Generator; NK Series Routing Systems and Ross Robotics. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t. +44 7827 019494
f. +1 613-652-4425
e. srussell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com