Ross Video’s Inception Social Media Management Wins 2013 Pick Hit Award at NAB

Wednesday, April 24, 2013 [Iroquois, Ontario, Canada] – Ross Video’s Inception Social Media Management receives Broadcast Engineering’s 2013 Broadcast Engineering Pick Hit Award at NAB in Las Vegas.

Inception answers the challenge of managing social media, offering new ways to connect with the audience.  Inception is a social management tool that enables efficient and controlled delivery of stories, promotions, messages and announcements to the web and the inclusion of social content in the traditional linear stream.

“Social media has changed the world,” said Scott Bowditch, Marketing Product Manager – Inception, Ross Video. “Inception provides a professional suite of tools that can create and manage content in newsrooms and promotions departments and transform it into formats required for the web.  Inception then publishes the content at the time of your choosing.  Inception also allows the user to include social content as a production element.”

The prestigious Pick Hit Awards are selected by a panel of independent judges who tour the convention floor looking for innovative products and technology. The winners are based on criteria such as technical and financial improvements the product can bring to a facility’s operation. Broadcast Engineering editors and publishers have no vote in the selection process, ensuring the winners truly represent outstanding achievements in the eyes of a group of people who are representative of those making TV happen.

About Ross Video
Ross Video creates leading edge video production technology. Ross products are used in demanding environments every day to inform and entertain audiences all over the world.  Our client base includes a who’s who of broadcast, production companies, sports stadiums, government agencies, educators, touring companies and houses of worship.  Ross’ award winning product families include Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control, Inception Social Media Management; XPression Motion Graphics; NK Series Routing and Furio and CamBot Camera Robotics Systems.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com