XPression Tick-it: The All-In-One Next-Generation News Ticker

Friday April 4, 2014 [Iroquois, Ontario, Canada] – Today’s broadcasters often need to daisy-chain multiple single-purpose branding devices in their program streams to achieve a suitable level of branding functionality.  With the channel’s main on-air feed going in and out of all of those boxes, there are multiple points of failure and potentially signal degradation issues.  Those days are now over with Ross Video’s introduction of XPression Tick-it, a next-generation ticker and branding workflow server that combines all of the necessary branding functions in one box.

Powered by software from channel branding veteran, Bannister Lake, XPression Tick-it is a browser-based solution that provides users with the ability to display automated or manual data sources with purpose-built UI’s that make collaboration easy.  Whether its news, sports, weather, elections, stocks, traffic, school closings, or EAS, Tick-it makes creating tickers, L-bars, and informational displays a breeze.

“In the past, some manufacturers delivered channel branding solutions that were nothing more than a developer’s kit, leaving the end user to write code and interface to their own data sources,” said Brian Olson, Director of Graphics Marketing Product Management for Ross Video.  “We wanted to be able to deliver a complete solution that didn’t require an IT guy standing next to the box all day long.  With Tick-it, you just plug it in, start a short remote configuration session, and you’re ready to go to air.”

Tick-it is compatible with any existing customer data contract. Or, affordable data packages can be purchased through Bannister Lake’s data aggregation service.  It also supports moderated social media feeds from Ross Inception.  In addition, Tick-it “asrun” logging provides proof-of-air for sponsor graphics that generate additional revenue streams.

Tick-it uses the XPression BlueBox engine to deliver stunning real-time 3D branding graphics with replaceable clips and stills.  Up to 4 Tick-it Players with BlueBoxes can be connected to a single Tick-it server for multi-channel capability.  For cost-effectiveness, Tick-it can also utilize an XPression channel or layer in the control room, with the added bonus of interactivity between MOS graphics and the ticker.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, Vision Tritium, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control Systems; DashBoard Facility Control and Monitoring; Inception Media Management Systems; XPression Real-Time Motion Graphic Systems; NK Series Routing Systems and Ross Robotics. Ross MCP is a premium full service mobile sports production company, aligned to meet the needs to produce economical Internet and Broadcast content. Ross products are installed in over 100 countries around the world, and are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t. +44 7827 019494
f. +1 613-652-4425
e. srussell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com