Ross Video and Grass Valley Team up to Integrate GV STRATUS into Inception News

Thursday, April 14th, 2016 [Ottawa, Ontario, Canada] – Today, Ross Video announces their collaboration with Grass Valley to fully integrate the GV STRATUS video production and content management system into Inception News, Ross’ browser based newsroom content and editorial system that places social media integration right into the center of news production.  Together, they will deliver a unified workflow with editorial content tied directly to media content.

Grass Valley works closely with third-party newsroom computer systems to streamline the workflow process for mutual customers. The integration into Inception News will include playout with GV STRATUS Rundown, which will follow Inception’s broadcast running order. This gives users the ability to edit using any major nonlinear editing software including EDIUS, Adobe Premiere, Final Cut and or Avid NewsCutter/Media Composer. This integration will provide an error free broadcast workflow capable of changing as the news changes, even when the program is already on the air.

“The newsroom is a very dynamic environment, with content coming from a lot of sources,” explained Mike Cronk, Senior Vice President of Strategic Marketing, Grass Valley. “It’s critically important that these systems talk to each other so that producers can easily bring it all together to tell the news stories in a compelling, comprehensive way. The integration of GV STRATUS with Inception News makes it possible for newsroom staff to bring more automation to the workflow while also staying flexible to address changes as they happen.”

“Creating content should be easy. We want to streamline the content creation process by integrating all of the systems and platforms journalists use,” stated Shawn Snider, Director of Inception at Ross Video. “By adding access to GV STRATUS into Inception, we’re taking another step towards that goal.”

About Grass Valley
Grass Valley, a Belden Brand, keeps broadcasters, content owners and service providers Future-Ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows, combined with expert consultation and insight that lead to sustainable success. Grass Valley, headquartered in Montreal, is part of St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for today’s applications, Belden is at the center of the global transformation to a connected world. For more information visit www.belden.com.

About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.

Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.

Ross products and services are designed to offer best-in-class system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.

Ross Video has offices around the world, and provides free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Recognizing the time-critical nature of the broadcast industry, all Ross employees are empowered to provide “whatever it takes” customer service, even down to renting helicopters when necessary to deliver needed parts and service.

Ross Video: The Production Technology Experts.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t. +44 7827 019494
f. +1 613-652-4425
e. srussell@rossvideo.com