Ross Video and Unreel Bring Plug & Play AR Solution to NAB 2013

Tuesday, March 12, 2013 [Iroquois, Ontario, Canada] – Ross Video and Unreel join forces to offer a complete Plug & Play solution that delivers network-quality augmented-reality graphics that integrate seamlessly into any broadcast environment, with no green screen required.

The AR solution is designed for broadcasters who wish to enhance their viewers’ experience by adding virtual monitors and other 3D-graphic AR elements to their productions. It allows them to deliver graphics and live or stored video into their existing studio or field-based programming. The Plug & Play AR solution is perfect for news, weather, and sports productions, allowing graphic elements to be positioned in 3D space as the camera moves, pans, tilts, or zooms. The UX AR Control Panel is designed to easily enable “AR Advertising”, a new revenue opportunity for broadcasters through the delivery of advertising and sponsorships within AR designs.

“Plug & Play is truly a solution in a box,” said Marcel Fontaine, Ross Robotics Business Development, Ross Video. “By combining Ross’ Furio robotic head on a tripod, and its XPression real-time graphics system together with Unreel’s UX AR camera-tracking and touchscreen AR-control we have put together a truly complete AR solution to get you started.”

“Our goal at Unreel is to deliver augmented-reality and virtual-set solutions that are easy for any broadcaster to install, set up, and use,” said Paul Lacombe, Unreel CEO. “We’ve designed this AR solution from the ground up with the customer in mind – from easy installation and commissioning to production operation with easy integration of AR Advertising.”

The Plug & Play AR solution is pre-configured with a free set of included AR elements, so broadcasters can be on-air as quickly as possible. Upgrade options include an additional camera bundle, custom designed AR elements, and an upgrade to the UX Virtual Set edition, which adds the ability to support full real-time 3D virtual environments with camera tracking in a chromakey green- or blue-screen studio.

About Unreel
UNREEL is an innovator and provider of augmented-reality and virtual-set solutions to the global broadcast, corporate, and feature-film markets. UNREEL products include UX AR for augmented reality, UX VS for virtual sets, UX Track for camera tracking, and UX Design for graphics and virtual set designs. UNREEL works with Ross Video and other best-of-breed technology providers to deliver complete, tailored customer solutions. Clients include CBS, CNBC, ESPN, NBC, NASDAQ, Reuters, Pentagon, and the Social Security Administration. Feature-film credits include iRobot, Speed Racer, X-Men Origins, Alice in Wonderland, and OZ: The Great and Powerful. UNREEL’s headquarters are co-located with Academy Award-winner, Douglas Trumbull, at Trumbull Studios in Southfield, Mass. For more information, visit www.unreel.com.

About Ross Video
Ross Video creates leading edge video production technology. Ross products are used in demanding environments every day to inform and entertain audiences all over the world. Our client base includes a who’s who of broadcast, production companies, sports stadiums, government agencies, educators, touring companies and houses of worship. Ross’ award winning product families include Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control, Inception Social Media Management; XPression Motion Graphics; NK Series Routing and Furio and CamBot Camera Robotics Systems.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com