Ross Video Announces Alliance With Unreel On Virtual Sets

Camera Tracking and Software Integration on Display at NAB 2012

April 4, 2012 [Iroquois, ON, Canada] – Ross Video announces the integration of its XPression broadcast production graphics platform and Furio robotic camera heads with the UX virtual-set control software from UNREEL.

The integrated virtual-set solution leverages UNREEL’s new UX touch-screen virtual-set management software.  Integrating this technology with XPression’s real-time rendering capabilities produces truly sophisticated virtual sets that enable camera movement around the set while keeping the talent and other foreground elements locked in place within the virtual 3D environment.  At NAB 2012, Ross demonstrates a full virtual set with Ross Robotics Furio head on tracks with automated moves that include simultaneous changes to camera position, elevation, pan, tilt, and zoom.

“This integrated solution tells the world that XPression can now do high-end virtual sets with camera tracking,” says Brian Olson, Marketing Product Manager at Ross Video.  “We are thrilled to be collaborating with UNREEL to bring this to our customers around the world.”

“We are very excited to be working with Ross Video.  Bringing their XPression and Furio products together with our UX control system results in a fantastic total solution for virtual sets and augmented reality,” said Paul Lacombe, CEO at UNREEL.  “It’s a great fit, not only technically and culturally, but also strategically in terms of combining our technology with Ross’ outstanding infrastructure and global reach.”

The UX – UNREEL Xperience – Virtual Set Solution for XPression with camera tracking & touch-screen interface. Services include complete studio build-out, production crew & creative development.  For more information, please visit rossvideo20dev.wpengine.com/unreel.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear®, RossGear and GearLite Terminal Equipment; SoftMetal Video Servers; OverDrive Production Control Systems, XPression Character Generators and NK Series Routing Systems. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

About UNREEL
UNREEL is an innovator and provider of real-time 3D interactive production graphics and virtual-set technologies to the global broadcast, corporate, and feature-film markets. The company’s approach to quality, service, and customer satisfaction has resulted in a string of successes among the world’s leading corporations, film-producers, and television broadcast networks. Clients include CBS, CNBC, ESPN, NASDAQ, NBC, Pentagon, Reuters and Social Security Administration. Feature-film credits include iRobot, Speed Racer, Xmen Origins, and Alice in Wonderland. For more information, visit www.unreel.com.

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For further information, please contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com