April 9, 2015
Ross Video Announces Inception News Version 9 at NAB 2015

Upcoming release improves newsroom communication and adds powerful customization options to the world’s most social newsroom.
Thursday, April 9th, 2015 [Iroquois, Ontario, Canada] – Today, Ross Video unveils version 9.0 of Inception News, Ross’ newsroom computer system which will be featured at NAB on booth #N3906 and available in June 2015. Inception v9 further expands upon the Ross browser-based newsroom, offering an all-new instant messaging platform, and further improving customization with the addition of columns and validators that can be tailored to various environments for the specific needs and desires of your news environment.
“We’re breaking new ground and have designed a product that meets the needs of news in the 21st century. The features in Inception v9 have been driven by requests from our rapidly growing customer base,” said Shawn Snider, Marketing Product Manager for Inception. “We are delighted to be able to respond quickly to customer feature requests, and the new platform that Inception is built on permits us to do just that. With flexible workflows and social media built right into the core, Inception is an entirely browser-based, platform agnostic environment that users can access from both the newsroom and in the field.”
Inception News is one of the fastest growing news products available, due in part to its modern news workflows, tightly integrated social media capabilities, and easy-to-learn browser-based interface. Within Inception, reporters can quickly create multi-platform content destined for broadcast, social media, and the Web, and plan their day with a rich assignment management interface. In addition to managing news wires, reporters can also leverage social media for news gathering, create geo-targeted searches for relevant keywords within the news environment, or bring social media content right into the production with a simple drag and drop interface.
New to v9, Inception is introducing an integrated notification and instant messaging system, permitting users to quickly communicate directly within the newsroom. Users can quickly send one-on-one messages, engage in group chats and virtual meetings, or even share documents and photos right within the conversation. Furthermore, Inception brings context to content creation, with the ability for users working with running orders, assignments, playlists, or stories to instantly converse with anyone else viewing that content. This conversation is then permanently linked to the content, and will be archived alongside the story or rundown.
Inception has also added the ability to completely customize the running order, assignment, and story grids, with users being able to add custom columns with various validation and presentation options such as dropdown lists, checkboxes, and date and time fields, among others. This customization permits newsrooms to truly tailor the environment to their needs and existing workflows.
About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
Ross Video has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.
Ross Video: The Production Technology Experts.
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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com
Ross Video Media Contact – EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t. +44 7827 019494
f. +1 613-652-4425
e. srussell@rossvideo.com
Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com