Ross Video Launches Professional Social Media Management Tool

April 16, 2012 [LAS VEGAS, NV] – Ross Video simplifies social media content management for broadcasters with the introduction of Inception at NAB 2012.

A social media management tool, Inception provides a professional suite of options to create, schedule and manage media content in newsrooms and promotions departments. Inception publishes social media and video content on-demand, when scheduled or driven by live broadcasts, allowing organizations to effortlessly connect with their audience.

“Inception builds on live or newsroom rundowns to create and publish content to popular social networks like Twitter and Facebook, YouTube and Brightcove,” said Allan Pepper, Marketing Product Manager, Technical – Ross Video. “The system’s innovative plug-in architecture allows users to select when and where stories are published. Whether your organization is large or small – Inception can handle it.”

For more information on Inception, please visit rossvideo20dev.wpengine.com/inception.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear®, RossGear and GearLite Terminal Equipment; SoftMetal Video Servers; OverDrive Production Control Systems; XPression Character Generators; NK Series Routing Systems and Ross Robotics. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com