USE CASE
Virtual Studio
At a Glance
Real-World Virtual Production
Today’s technology is capable of producing hyper-realistic virtual environments that enhance production quality and improve the viewing experience. To obtain the best results, a compelling 3D design with precision camera tracking and calibration is essential. A Ross end-to-end virtual solution provides the highest level of quality with an easy-to-use workflow and consistent results.
Tell Better Stories
Impress your viewers by overcoming the limitations of traditional studio environments. Get viewers to tune in longer by showing segments with captivating content like an augmented reality tornado. Create stories with multiple virtual monitors, floating augmented reality elements, and customizable virtual sets to enhance your weather, sports, news, elections, and talk/variety shows.
Do More For Less
Virtual production allows for a higher level of ROI. Deploy virtual solutions in small spaces that require fewer physical set pieces and less storage. Utilize “blended” environments that combine the best of traditional physical design and virtual design to eliminate the need for video walls and on-set monitors.
Increase Flexibility
Quickly change a set, deploy a new look, or share studio space without downtime for construction, moving set pieces, or competition for physical set space. Create flexible production teams that execute a variety of tasks and contribute to a high-quality, lower-cost production.
XR at NAB 2023!
Check out this video showcasing the immersive technology on display at the XR booth during NAB 2023. Whether you’re a tech enthusiast, a creative professional, or simply curious about the possibilities of XR, this video is must-see.
SOLUTIONS
Virtual Production Technology
Today’s technology is capable of producing hyper-realistic virtual environments that enhance production quality and improve the viewing experience. To obtain the best results, a compelling 3D design with precision camera tracking and calibration is essential. A Ross end-to-end virtual solution provides the highest level of quality with an easy-to-use workflow and consistent results.
Tracked Virtual Sets
- Gain more flexibility by deploying multi-camera, photorealistic virtual sets with full mechanical or optical tracking.
- Leverage the power of the Unreal-based Voyager rendering engine. With its multi-format capabilities, Voyager also helps future-proof your facility.
- Ross’ virtual graphics solutions support all major tracking providers, including Ross’ robotics solutions. Discover the full range of robotic camera systems that are natively integrated with Ross’ virtual solutions
- Leverage the flexibility of Lucid Studio, a customizable control solution for all your virtual production needs.
Trackless Virtual Sets
Empower your users to deliver high-impact productions without the need for complex and costly resources. Voyager Trackless offers a simple yet reactive and powerful interface that gives the operator instantaneous access to all the key controls.
Augmented Reality
Augment your production quality with AR without requiring any additional resources.
- AR Made Simple with Lucid Studio
- Control your virtual objects in real-time using a simple and customizable interface.
- Seamlessly Improve the Look of your Newscasts
- Ross’ AR solution integrates seamlessly into an existing news / MOS environment. Adding AR elements is as easy as putting a lower third on air!
End to End Solution
Lucid
Virtual Production Platform
- Control All Camera Chains from One Interface
- Quickly Build and Save Tracking Calibrations
- Trigger Assets, Camera Moves, and More with Rosstalk Triggers
- Newsroom and Data Integration
Voyager
Unreal-powered Graphics Engine
- Built on the Unreal Engine
- Hyper Realistic Rendering
- Realtime Reflections and Shadows
- Support for Both External and Internal Compositing
- Internal or External Chroma Keying
- Tracked & Trackless Solutions
XPression
Real-time Graphics and Playout
- User-friendly Design and Playout System
- MOS Capable Virtual Engine
- Built for Dynamic Data Driven Graphics, Augmented Reality, Virtual Sets, and Monitor Walls
- External Composition & Chroma Keying Only
- Tracked & Trackless Solutions
Furio | CamBot | VR0
Robotic Camera Systems
Furio
- Tracking PT Heads, Lifts, and Dolly Systems
CamBot
- Heavy Duty Robust XY Pedestals with Tracking Data
VR0
- Tracking Data Module for Encoded Tripods and Lenses
Carbonite Ultra
Production Switcher
- SD / HD / 3G / UHD
- Input Video Delay
- Up to 4x Chroma Keyers
- Composite on SW or Feed External Fill / Key
- Control via Panel or DashBoard
