Asian Academy Creative Awards Picks Ross for Pioneering Virtual Event

Ottawa, Canada, December 17th 2020 – Early last month, Asian Academy Creative Awards (AAA) 2020 Chairman of Awards, Ricky Ow announced that the 2020 awards ceremonies and conference would be a fully virtual affair. Speaking from Singapore during the Official National Winners Announcement, Mr Ow said “The AAA’s mission is to recognise the best in storytelling in Asia and to promote them to the world, and I’m very glad we will continue to have this event this year. This is the time to be more innovative and more bold, so the awards show will use an array of technology to go virtual and I think it’s going to be an exciting four day event.”

The event wrapped on December 4th and the broadcast production was again overseen by AAA President Michael McKay. A high tech VFX driven awards ceremony was beamed live from the AAA’s very own 3D theatre and combined content from remote studio locations in both Singapore and Sydney. The whole event was driven by international live production powerhouse Ross Video. Ross provided real-time virtualisation via the Voyager graphics rendering solution which was used in conjunction with the XPression Live CG system and Lucid Studio control platform. In addition, AAA[tv] broadcast live from the Red Carpet event on Friday December 4th, and Facebook also streamed this event live to a global audience.

“Ross Video has an immense awards show pedigree having worked the Oscars, Emmys, Golden Globes and E!’s Red Carpet shows so we were thrilled to partner with them for Asia-Pac’s own showcase event,” McKay said. Mark Cooke, Director of Sales for Asia, is very pleased to add another prestigious awards event to the Ross roster. “This year’s pandemic has obviously required events organizers to rethink their approach, to innovate, and to find exciting new ways of connecting with audiences. Ross has steadily developed a reputation as the ‘go to’ brand for prestigious live awards shows, and we’re honored that the AAA team placed their faith in us for this first ever virtual event. We all miss the thrill of live shows, but we’ve shown how Ross technology can help you be there without actually being there, and that’s got to be a positive in these challenging times.”


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