Entertainment

Creating American Idol’s most cinematic moments

Introduction

Elevating an icon

American Idol tapped spidercam to bring new, dynamic visuals to a format loved by millions.

For more than two decades, American Idol has remained a staple of prime-time television, redefining the singing competition genre and consistently delivering standout performances and new superstars to millions of viewers.

But in an era where audiences are inundated with premium content, even the most iconic shows must evolve to maintain their edge.

When it came time to give the show’s visual storytelling a new dimension, the American Idol production team turned to spidercam, unlocking a new layer of creative freedom that would become part of the show’s signature style.

“We had a central moving shot, but it moved at a glacial speed. When you have a high-energy, fast-paced rock song, you don’t want this slow-moving, gentle, floating shot.”

Adam Margolis
spidercam Camera Operator, American Idol
The challenge

Solving a lofty puzzle

What started as an installation roadblock became the catalyst for American Idol to eventually redesign the entire studio

American Idol had previously invested heavily in a dynamic ceiling and moving light grid to make the set feel livelier and more high-end. But that made it impossible to install the four-point connection system that spidercam needed.

As a solution, Ross suggested a two-point, single-dimensional system that accommodated the existing lighting setup while also giving them a new range of shots to play with. It was an instant hit. Once the network, producers, and directors saw what was possible, they began overhauling the entire set to accommodate a complete spidercam system.

“Once they saw the speed at which we could accomplish things — the height variation, the elegance of the moves — it started to open everyone’s mind up to the possibilities. ”

Adam Margolis
spidercam Camera Operator, American Idol

With a full four-point spidercam installed for the last several seasons, the team is free to create sweeping shots, fast fly-ins, and immersive perspectives that help deliver the scale and emotion viewers expect from a top-tier live music broadcast.

The recent addition of an Antares head from FoMa Systems has also been a major success. Adam was the first to use it on a live spidercam production and was immediately impressed by its reliability: “One thing that I find with a lot of the other heads in studio environments is drift, but not once did I have a drift issue. From this point on, I would choose the FoMa head over the other systems I have worked with on the spidercam.”

“We’ve proven what the system can do. Our spidercam shots have become a signature part of the American Idol look at this point… We can add so much energy and scale.”

Adam Margolis
spidercam Camera Operator, American Idol
The impact

From creative constraint to signature style

From technical challenges to cultural buy-in, integrating spidercam on American Idol has been a journey of collaboration, and one that has paid off in full. “As a director and as a camera operator, it gives you the freedom that no other system in the studio setting can give,” says Adam.

That freedom shows up not only in the camera’s ability to capture show-stopping moves, from back-of-room wide shots to close-ups synced to emotional vocal moments, but also in the team’s flexibility during high-pressure live broadcasts. “It’s the go-to camera,” says Daniel Paulete, Business Operations Manager, spidercam. “We can pretty much mimic or duplicate any shot easily.”

That confidence has turned into trust, from the executive producers and directors to the stage managers, riggers, and crew, and made spidercam an indispensable part of the show.

“It gets that extra kind of attention. The camera swoops in during a powerful note, the lighting shifts, and it emphasizes the entire moment.”

Adam Margolis
spidercam Camera Operator, American Idol
The products and services

American Idol solutions
powered by Ross Video include:

spidercam

Elevate your production with the most advanced cable camera system available.

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