As the University of Texas (UT) at Austin prepared for its highly anticipated move to the Southeastern Conference (SEC), it faced both new challenges and opportunities.
The University of Texas at Austin is the No. 1 public university in Texas and a top-40 world university. At the core of UT Austin’s sports scene is the football team, the Texas Longhorns, who play at the iconic Darrell K Royal-Texas Memorial Stadium.
Joining one of the most competitive and high-profile collegiate conferences required more than just a new patch on their jerseys — it demanded a complete transformation of their broadcast approach.
The rigorous SEC/ESPN standards meant that UT Austin needed a world-class production hub that students could still learn on.
Historically, the university outsourced its productions, but the quality no longer aligned with evolving media expectations. Transitioning to the SEC meant they needed to bring productions in-house, retire the Longhorn Network, and meet the rigorous SEC/ESPN broadcast standards.
Their mission: build a cutting-edge production hub capable of handling increased broadcast demands, delivering top-tier content to fans, and keeping pace with the ever-evolving world of live sports production—all while providing students with hands-on production experience.
UT Athletics turned to its trusted integration partner, Diversified, to reimagine and rebuild its broadcast infrastructure from the ground up.
Together with Diversified, UT began building Texas Studios — a cutting-edge broadcast facility centered on an ST-2110 IP architecture and flexible control room design.
Ross Video provided a proven ST-2110 infrastructure, delivering scalable technology with a common platform tailored to each control room’s needs. This integrated workflow improved usability, efficiency, and production quality, ensuring seamless operations across all venues.
With Ross’ expertise and reliable solutions, Texas successfully modernized its production environment, meeting the evolving demands of college athletics while providing a world-class viewing experience for fans and stakeholders.
At the heart of the build:
UT Austin and Diversified have created a cost-effective, future-ready creative hub that meets SEC/ESPN standards and prepares students for media careers.
The new Texas Studios is a game-changer for innovation, education, and professional growth. With hands-on training and industry-leading technology, students gain real-world experience, making Texas Studios a premier recruitment tool for aspiring sports media professionals.
This cutting-edge facility positions UT Austin at the forefront of collegiate broadcasting, delivering high-quality content tailored to Longhorn fans. By eliminating reliance on external production companies, the university has reduced costs while maintaining full creative control.
As a model for the future, Texas Studios sets a new standard for university-based media production, ensuring UT Austin remains a leader in the evolving sports media landscape.
Served as the foundational routing and signal-processing backbone, facilitating UT’s ability to manage complex live production signal flows with reliability.
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Streamlined UT’s control rooms by merging switching, routing, and processing into one system—reducing complexity, saving space, and delivering the high-end production power needed to meet SEC/ESPN standards.
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Elevated storytelling capabilities—powering real-time, visually engaging graphics on video boards and live feeds, and giving UT the creative flexibility to adapt visuals dynamically during events.
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Underpinned signal management infrastructure, offering modular, centrally managed signal-processing—enhancing adaptability, monitoring, and long-term support across multi-vendor environments.
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Enhanced sports coverage with real-time telestration, player tracking, and down & distance, giving UT powerful tools to deliver deeper insights and engage fans.
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