NBC Sports Selects Virtual Reality Technology Provider for its Production of 2026 Milan Cortina Winter Olympics and Paralympics

NBCUniversal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15

NBC Sports to Utilize Ross Video’s Virtual and Augmented Reality Capabilities for its Production in Italy to Provide Viewers with Immersive On-Air Experiences

STAMFORD, CONN. – February 3, 2026 – NBC Sports has selected Ross Video’s Rocket Surgery RSVP to provide virtual and augmented reality for broadcast services for its production of the 2026 Milan Cortina Winter Olympics and Paralympics, Feb. 6-22, and March 6-15, respectively.

With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal’s massively consumed and critically acclaimed coverage of last year’s Summer Games, including:

  • the best events live during the day on NBC
  • the entire Olympics streaming live on Peacock
  • an enhanced Olympics primetime show, Primetime in Milan, featuring top events, stars, and stories
  • comprehensive coverage across numerous cable and digital platforms
  • return of Gold Zone and Multiview on Peacock

Click here for more on NBCUniversal’s Milan Cortina programming.

The Opening Ceremony from San Siro Stadium in Milan will be presented on Friday, Feb. 6, live on NBC and Peacock. NBCUniversal is presenting its 20th Olympic Games, 13th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the Olympic Games 2036 (host yet to be determined).

NBC Sports will utilize Ross Video’s Rocket Surgery RSVP to deliver virtual and augmented reality in its production of the 2026 Winter Olympics and Paralympics. Rocket Surgery will showcase the combined creative strength of Ross Video, with on-site teams in Milan, Cortina, and Stamford, and deep collaboration with spidercam, helping NBC Sports bring the excitement of the Games in Italy back to viewers in the United States.

“The team at Rocket Surgery has always been there for us on our biggest productions around the world. Regardless of the ask or the timeline, this team delivers with enthusiasm and creativity and technical ability. NBC Olympics has always counted on Ross and the Rocket Surgery team to help us achieve our goals regardless of the venue or the country. We greatly look forward to partnering with them again on the Milan Cortina Winter Olympics,” said Michael Sheehan, Coordinating Director, NBC Olympics.

Ross Video’s RSVP has worked with NBC Sports for 10 years, assisting NBC Sports’ production efforts at previous Olympics and other major international sports events in the United States, Europe, and Asia.

“We’re thrilled to partner with NBC Sports for the Winter Games and to showcase the combined strength of Rocket Surgery and Spidercam. With teams in Italy and Stamford, we’re ready to deliver next-level AR experiences to audiences everywhere,” said Jim Doyle, Vice President of Creative Services, Ross Video – Rocket Surgery.

About NBC Sports

NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports presents events from many of the world’s most prestigious properties, including the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Major League Baseball, Notre Dame, Big Ten Conference, Big East Conference, Big 12 Conference, NASCAR, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 14 consecutive years.

About Ross Video

Ross Video provides live video production solutions for the Broadcast, Sports & Entertainment, and Pro AV markets in over 120 countries. From broadcasters and sports leagues to schools, corporations, and governments, Ross powers real-time content creation for audiences around the world. Learn more at www.rossvideo.com.

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