A Definitive Guide to the Modern Sports Viewer

Live sport is compelling entertainment. This is why it’s one of the few genres people still prefer to watch live for the full experience, but that only means viewers now demand more than ever. Gone are the days of basic sports coverage—today’s fans crave engagement, excitement, and a cutting-edge experience.  

Did you know that 17% of fans across Europe now juggle multiple sports broadcasts simultaneously? And that number is only set to rise. With audience expectations skyrocketing, we’ve zeroed in on six key trends driving this shift.  

Curious about what European audiences are after? Dive into our guide to the modern sports viewer to learn how to stay ahead of the curve and captivate your audience.