Enterprise audiovisual (AV) clients expect their systems to run perfectly. And as consultants, that’s what you need to deliver. After all, you’re paid to be an expert in AV design and deployment, and your systems need to deliver on that promise.
The problem is, sometimes the issues that get in the way of perfection are beyond your control. Individual hardware components that should play nicely together start giving you issues after firmware updates. Documentation for some components is outdated or missing, forcing you to guess how the system will work once it’s assembled. And that doesn’t even factor in regional issues associated with global deployment.
Because you’re using so many different vendors, it can be tough to hold any of them accountable to supporting you when issues arise. You could write this off as just part of the job if the consequences weren’t so high.
The larger the client you have, the larger the stakes are for failure. A broadcast AV system going down during an earnings call for a multi-billion-dollar company can send shockwaves through the entire stock market. We’re talking about real-world impacts from issues that are out of your control. That’s a lot of risk to take on as a consultant.
The solution is to rely on a cornerstone vendor that is accountable to you every step of the way. In this article, we’ll explain why and how Ross Video has created the ideal ecosystem for modern broadcast AV consultants.
The risk of too many vendors in enterprise broadcast AV
Let’s start with a scenario no AV consultant wants to experience.
You’ve deployed a new system, tested it, and received client sign-off. Everything looks solid until a firmware update from a key vendor breaks the control system’s handshake.
Suddenly, PTZ cameras stop responding, audio routing becomes erratic, and the on-site team is scrambling. Your name is on the design, so you’re the one the client calls. The problem? The fault lies with one of the vendors, and they’re not answering your messages.
This isn’t a rare fluke. It’s a recurring problem in enterprise broadcast AV, where multi-vendor systems create layers of complexity that make it hard to know where to turn when issues arise with a deployment. In multi-vendor setups, each component has its own firmware cadence, integration quirks, and support procedures that compound the risk of failure and the complexity of the required fix.
A single mismatch can lead to widespread system failures, with no single vendor held accountable. When this happens, clients rightfully put pressure on the consultant to make it right. But that consultant is often left alone to deal with the fallout, without the backing of any of the vendors they worked with.
Vendor fragmentation is often unavoidable, but consultants can’t afford the unmanaged risk that comes with it.
What AV consultants need are partners who provide detailed documentation, interoperable systems, and global support that ensures every deployment performs exactly as designed, no matter where it’s installed.
Why you need an AV partner, not just vendors
When things go wrong with a broadcast AV deployment, it might be tempting to isolate the individual hardware components and vendors that caused the issue and then seek replacements for those vendors. That makes sense on the surface—if a component fails, it needs to be replaced with a more reliable vendor.
That doesn’t solve the underlying problem: accountability when something fails. Swapping one vendor for another can still leave you with the same exposure.
The right solution isn’t finding more or different vendors. It’s finding the one right partner.
A true broadcast AV partner doesn’t just ship equipment and ghost. They stay with you through every phase, from design to deployment to post-installation support. They understand the stakes you’re working with—global rollouts, high-visibility events, and enterprise clients who expect every room to perform the same—and are with you for every step of the journey.
Here’s what the right partner provides:
- Software-defined technology that adapts to room types and regional needs without forcing a redesign each time.
- Detailed product documentation and signal-flow templates delivered upfront.
- Native integration across platforms that removes the need for scripting or last-minute workarounds.
- Repeatable workflows and adjustable presets that preserve design intent at scale.
- Global consistency with local adaptability, so systems can meet both corporate standards and regional regulations.
- 24/7 support and continuous training, ensuring consultants aren’t left to troubleshoot alone.
When a partner delivers all of this, consultants get predictable outcomes at scale. That predictability builds trust. And in a space where reputations are earned one deployment at a time, trust is everything.
The next section explores how Ross Video delivers exactly this kind of partnership.
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Ross Video solutions for global deployment
The only way to guarantee each of your broadcast AV deployments is successful—regardless of where it’s deployed—is to choose a partner that’s built for enterprise complexity.
Ross Video delivers that ecosystem, combining industry-leading and award-winning hardware components, software-defined technology, professional-grade production tools, and true lifecycle support.
Here’s how.
Detailed design support
Every consultant has wasted time redrawing diagrams or chasing down missing docs. Ross Video helps reduce that friction with clear product documentation and reference architecture resources. When we’re engaged early, we collaborate with consultants and partners to align system drawings and integration details with the project’s needs.
Ross Video customers get access to:
- Product manuals and installation documentation to support design and deployment
- Reference architecture diagrams to accelerate planning and alignment
- Integration guidance for Ross components to simplify multi-device coordination
These resources help reduce rework, limit last-minute surprises, and create smoother transitions from design to implementation.
Consultative pre-sales collaboration
Ross Video doesn’t just hand over tech and leave you to your own devices. Instead, we embed a Solutions Architect into the planning process. Consultants gain a dedicated pre-sales specialist who acts as an extension of their team.
This engineer can help with:
- Validating architecture
- Identifying risk areas
- Optimizing the system design before a single order is placed
A prime example of this approach was the AVIXA interactive studio at InfoComm. Ross Video collaborated with the client’s AV consultants from the earliest design stage, helping them push the limits with AR graphics, green screen compositing, and trackless production, while also ensuring every component integrated seamlessly. The result was a bold, high-stakes deployment that worked flawlessly on the show floor.
This kind of collaboration reduces uncertainty and gives consultants the assurance that what they’ve drawn will deploy exactly as expected.
Ultrix hyperconverged backbone
In enterprise broadcast AV, fewer boxes mean fewer points of failure and faster commissioning. That’s the logic behind Ultrix, Ross Video’s hyperconverged platform that combines multi-transport signal routing, multiviewers, production switching, and more in a single frame.
Ultrix reduces rack space, simplifies system architecture, and scales with license keys rather than hardware swaps. It supports SDI, IP, NDI, SMPTE2110 and more, including mixing and matching all transports in a single frame. This gives consultants maximum flexibility during rollouts, especially across sites with varied network topologies or varying infrastructure readiness.
Because Ultrix handles so many core functions on a single platform, consultants can standardize on it globally, confident that it will adapt to both small and large rooms with minimal rework.
Carbonite Production Switchers
Carbonite gives consultants a reliable switching foundation that scales to fit the room and the rollout. With a range that includes Carbonite Ultra Solo, Carbonite Ultra, and Carbonite Ultra 60, teams can standardize on a familiar operating experience while tailoring capability to each space.
For consultants, that means faster design decisions, more consistent results across sites, and smoother commissioning as projects move from single-studio to multi-room deployments. And because the Carbonite family shares common workflows and control approaches, training and day-to-day operation can stay consistent as systems grow.
DashBoard unified control and monitoring
Controlling an entire broadcast AV solution is hard when every device speaks a different language. DashBoard brings it all together under one control interface, which supports both Ross Video devices and third-party gear.
This enables:
- Custom panels for localized workflows and roles
- Adjustable presets for repeatable UX across rooms
- Remote operation and monitoring for global teams
This ensures consultants can design intuitive, standardized control experiences that work anywhere, without retraining users or rewriting scripts.
Graphics that fit the broadcast AV brief
Enterprise broadcast environments demand visual quality that rivals traditional studios. Ross Video answers that need with XPression, our real-time graphics engine trusted in live broadcast.
XPression’s templated workflows ensure a predictable look and feel across rooms. Whether it’s a town hall in London or an executive studio in Singapore.
Global commissioning, support, and training
Even the best system design can fail without the right support. Behind all of the components outlined above, Ross Video provides both remote and on-site commissioning, ensuring each deployment launches with full functionality.
If we can’t support you on the ground, our extensive global partner network will provide local backup wherever you are.
Our team’s work with Quince Imaging illustrates this end-to-end support week.
During the pandemic, the company had to set up a high-capacity broadcast studio capable of supporting three simultaneous productions. Ross Video not only provided the technology but also worked side-by-side through commissioning and training. The studio reached full operational capacity in just four months.
Reliability and security for mission-critical events
Ross Video platforms are built for high-pressure, always-on environments. This level of resilience has been earned over 50 years in the industry, and through working on the biggest stages and playing fields in the world.
Keep Reading: How Ross Video delivers the stability broadcasters depend on
Our products, systems, and support processes are built for reliability and uptime, and are backed by multi-layer network security that reduces the risk of failure during critical live events.
Preferred vendor ecosystem that AV consultants can rely on
When AV consultants work with a preferred partner, the payoff is operational confidence at every stage of the project lifecycle. This model translates into greater confidence and better results for AV consultants and their vendors in the form of:
- Faster timelines. Fewer redesign cycles and pre-validated designs mean projects move from schematic to deployment faster.
- Lower project risk. With native interoperability and spec-ready documentation, consultants eliminate integration guesswork and avoid commissioning surprises.
- Consistent user experience, globally. Unified control and adjustable presets ensure every system behaves consistently, increasing adoption and reducing post-launch support calls.
- Predictable performance. Broadcast-grade reliability and 24/7 support ensure your reputation is protected during mission-critical events.
- Simpler operations and training. Identical workflows across sites mean staff can move between studios and boardrooms with complete confidence.
- Future-proof growth. Modular, software-defined architecture enables expansion without starting from scratch, avoiding costly rip-and-replace cycles.
In enterprise broadcast AV, too many vendors mean too many variables. A more integrated ecosystem improves trust, helping consultants preserve design integrity, deliver consistent performance, and protect their reputations as sought-after professionals.
Ready to simplify your next enterprise rollout?
Contact our sales team to get started.