A Practical Guide for AV Consultants and Integrators Bringing Video In-House
Video is no longer optional for today’s enterprise clients — it’s essential. Internal comms, executive updates, social content, training, onboarding, livestreams, product demos — it’s all going on camera. And more often than not, your clients want to produce that content in-house.
Why? Because speed, Brand consistency and cost-efficiency matter. Because leadership doesn’t want to wait three weeks for a vendor quote. Because internal comms wants to pivot messaging this afternoon. And because teams want tools that work like the rest of their tech: simple, scalable, and self-operated.
That’s where you come in.
As an AV consultant or system integrator, you’re the one they count on to bring order to the chaos — to design a repeatable, future-ready studio model that empowers internal teams without overcomplicating their day.
Studios: More Than Just a Room With a Camera
Anyone can hang a camera in a conference room and call it a studio. But your clients are asking for more. They want branded, High-Quality content that looks sharp across platforms. They want to reduce tech friction so non-technical teams can produce without stress. And they want a solution that scales — across floors, buildings, campuses, and time zones.
In short: they need a system. Not just gear — a workflow.
This is where your design expertise shines. By partnering with vendors like Ross Video, you can create high-performing studio environments that are intuitive, elegant, and repeatable — environments that make your clients look and feel like pros without needing a full crew every time.
Here’s What Clients Are Really Asking For
Whether it’s a Fortune 100 or a regional utility, the requests are becoming consistent:
- “Can our comms team run it without IT every time?”
- “Can we control it from the main campus — or from home?”
- “Will this still work five years from now?”
- “Can we duplicate this setup in New York and London?”
When you design with systems like Ross Video’s Ultrix, Carbonite, PTZ Furio robotics, and DashBoard, the answer is “yes” — every time.
What You Build With Ross Video
Here’s how consultants like you are using Ross systems to build studios your clients can actually use:
Ultrix
Think of it as the flexible backbone. One platform that bridges SDI, ST 2110, Fiber, NDI, HDMI, DisplayPort DANTE, MADI — compact, energy-efficient, and perfect for rack-tight corporate installs. It keeps things clean, organized, and ready to scale.
Carbonite Switchers
Your client doesn’t need to know what a transition bus is — they just want scenes to switch smoothly and their brand to look consistent. Carbonite delivers that with muscle and simplicity.
XPression
2D & 3D graphics and animations for any live video format, in real time.
Robotic systems PTZ, Artimo & Furio
Cinematic motion with no camera op? Yes. Clients love the pro look. You’ll love how easy it is to integrate and automate.
DashBoard
This is the secret sauce for self-operated studios. You build custom panels — no code required — so users can trigger shows, adjust lights, or control PTZs with labeled buttons that just make sense.
Inception
For clients with larger comms or news-style teams, Inception centralizes scripting, scheduling, and publishing — all in one place. It’s great for planning, and it keeps everyone aligned.
From Flagship Studio to Global Rollout
The beauty of a great corporate studio design is that it can be replicated. Start with one flagship install — then scale it across departments, campuses, or regions. That’s real ROI for your clients — and real opportunity for you.
We’ve seen consultants design a single-room template with Ross gear and deploy it to six locations within the year. Repeatable infrastructure = repeat business.
And since Ross supports open standards (Dante, NDI, ST 2110, SDI/IP), you’re not locking anyone into a walled garden. You’re giving them freedom to evolve — and that builds trust in the workflow, for consitant and repeatable resluts for AV/It operators.
Set Up for Today. Ready for Tomorrow.
Corporate video isn’t a trend — it’s a long-term strategy. Clients want to move away from ad hoc gear carts and start thinking like media operations. They want durable, serviceable, supported systems. And that’s exactly what you can give them.
Ross systems are built to last, CAD-ready, and backed by global support. You get pre-sales engineering, deployment support, and 24/7 assistance post-install. So when clients call, you’re already one step ahead.
You’ll also get access to:
- Pre Sales Ross Solutions architects -– your Ross contact throughout your project
- Reference designs
- Network diagrams
- Workflow templates
- Pre-configured DashBoard panels
It’s all there to make your job easier — and your projects faster to deliver.
You’re the Architect of the Experience
You’re not just wiring boxes. You’re creating experiences that shape how brands tell their stories. When you build a studio that works, your client’s entire team gains creative confidence. They can shoot content without fear. They can represent their brand with polish. They can tell better stories, more often.
That’s the impact you make. And that’s the kind of work we love to support.
Let’s Talk Like Partners
At Ross, we’re not just selling products — we’re building relationships. We know that you’re on the front lines with your clients, making real decisions with real consequences.
So we’re here to make your job easier — whether it’s providing spec sheets, consulting on network design, or helping your client understand what’s possible (and what’s not). When you win the project, we all win.
Let’s Build Studios That Work Hard and Look Good
You already know how to design great AV experiences. Let us help you bring that same standard to high-quality video production workflow.
Whether you’re working with a corporate campus, a government agency, or a university comms team, we’ve got the tools to make your next studio a standout — and the support to make you look good doing it.
Ready to design your next corporate studio?
Let’s collaborate. Find out more and talk to a Ross Video solutions expert today.