Introduction
Pushing boundaries in fan experience
The Houston Rockets’ flair for innovation meant they needed the best in video production solutions
Since Toyota Center opened its doors in 2003, the NBA’s Houston Rockets have been recognized as leaders in game-day presentation. Under the late Doug Swan — an Information Display and Entertainment Association (IDEA) Hall-of-Famer and pioneer in scoreboard operations — the Rockets built a reputation for attention to detail and relentless innovation.
That tradition continues today. Their production team has earned league-wide recognition for raising the bar time and time again. Because of this, the Rockets remain at the forefront of NBA entertainment, blending technology and creativity to deliver unforgettable experiences for fans at home and in the arena.
The challenge
Getting up to speed in a competitive league
The Rockets’ outdated gear was slowing down their processes, and their graphics were underpowered
The Rockets’ aging control room gear was straining under the demands of modern production. Legacy systems made content workflows cumbersome, offered little flexibility, and introduced reliability concerns during the most high-pressure moments of a game.
To keep Toyota Center the premier destination for Rockets basketball, the in-venue experience had to feel bigger, sharper, and more engaging than ever before.
They faced a two-fold challenge:
Modernization: Revamping displays, content management systems, and the PCR to support complex workflows and a full calendar of NBA games, concerts, and live events.
Engagement: Delivering next-level integration of live stats, graphics, and storytelling to stand out in a fiercely competitive NBA landscape.
The solution
Boosted PCR capability and custom graphics
A sleek, high-octane production engine and cutting-edge creative to match a full-throttle production team.
Working alongside local integrator CTI, Ross helped the Rockets completely revamp their control room — not just replacing outdated systems, but addressing operational bottlenecks and preparing Toyota Center for the future of live entertainment. The result was a phased upgrade that paired new LED displays with a fully modernized PCR, anchored by Ross technology.
Product lineup includes:
XPression CG + Tessera: Powering massive LED displays with seamless, data-rich visuals that immerse Rockets fans in the action.
PIERO: Adding tracked crowd-prompts, shot charts and heat maps with XPression integration keyed under the action on the court.
Acuity Production Switcher: High-capacity performance designed for the pace and precision of NBA live production.
DashBoard: One interface for total control, giving operators a single customizable digital workspace to easily run complex productions.
Hyperconverged Solutions (Ultrix FR5 & FR12, Ultritouch, Ultricore, Ultriscape): A flexible routing backbone with integrated, customizable control and multiviewing capabilities.
Rocket Surgery: Ross’ creative services that design custom graphics and animations to maximize production value.
By working closely with the Rockets’ production staff, CTI’s integration expertise and Ross’s end-to-end solutions delivered a control room that is more scalable, more reliable, and ready for the next generation of NBA game-day production.
The impact
Game day, redefined
Ross technology and creative services have turbo-charged how Rockets fans enjoy the game
The Rockets’ new Ross-powered ecosystem has transformed Toyota Center into one of the NBA’s showcase venues. This vital technology upgrade has now elevated sponsor value and reshaped how fans and other teams experience Rockets basketball.
Key outcomes:
Immersive visuals: XPression and Tessera deliver seamless, data-rich graphics across massive LED canvases, keeping fans connected to every play.
Next-level fan experience: With PIERO Live, the Rockets visualize shot charts, line ups and heat maps to elevate the NBA storytelling.
High-capacity production: Acuity provides the speed and reliability required to meet the pace and precision of NBA live production, ensuring flawless execution under pressure.
Signal routing redefined: Ultrix powers a flexible, space-saving infrastructure that unifies routing, multiviewing, and processing, giving the Rockets a more efficient, reliable, and scalable platform for every production.
Simplified, centralized operations: DashBoard gives operators one interface for total control, simplifying complex workflows so the team can focus on the show.
Greater sponsor impact: Rocket Surgery’s bespoke creative packages enliven the Rockets brand while maximizing the value of every sponsor activation.
By pairing Ross technology with world-class creative, the Rockets continue to set the standard for NBA game presentation — proving that Toyota Center isn’t just a venue, it’s an arena for unforgettable experiences.
