Content Management

Inception Social Management System

At a Glance

Where Broadcast Meets Social

Inception Social is your toolset to discover and curate social media content for use in productions, bring text and image content from social media into graphics playout,

manage moderating and approving content from social media channels, and prompt user engagement via social media polling.

Unified Social Media and Web Management

Consolidate and simplify social media management through a single tool. Inception Social can connect workflows for a growing number of social and web platforms including Facebook, Twitter, Instagram, YouTube, and WordPress.

Increase Audience Engagement

Connect with your audience by curating comments, photos and video posted to social media in real time. Seamlessly feed the content to an onscreen graphic through drag-and-drop workflows with broadcast graphic solutions like Ross Video’s XPression.

Flexible Hosting Options

Inception Social is available for purchase or as a subscription service offering monthly or annual billing. The Inception platform can be hosted on a traditional on premise server, in a virtualized environment or in the cloud.

Oversight and Accountability

Give your team the freedom to create and discover social media content while still maintaining oversight of the final product through granular user permissions and optional approval workflows.

Customize Using the API and SDK

Develop custom applications for Inception Social using the restful API and software development kit to integrate unique workflows or share content with a proprietary platform.


Multi-Platform Publishing

Save time and increase productivity by using a unified platform to search and publish to social media and web platforms.

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Feed Social Content To On-Air Graphics

Search, curate and display social media content by integrating Inception Social with broadcast graphic systems like Ross Video’s XPression.

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Social Polls

Use social media polls to create content through real-time audience participation.

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Geolocated Results

Use a location to produce focused results for breaking news, severe weather or live events.

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User Permissions & Approval Workflows

Open up social media participation to your team while overseeing the final product before it is published.

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Included Users 5 10 10
Browser Based
Instant Messaging optional
E-Mail Alerts and Notifications
Story-Centric Workflows
Idea-Centric Workflows x x

Inception U

A place for online self-directed learning of Inception software and workflow.

User Stories

Inception is easy to use. From the moment we took part in the demo with the Ross team, we knew that we had to have it. Read more.

Carlos Caceres
Gameday Producer for the Jacksonville Jaguars

We needed a tool to help students use a variety of diverse media technologies to reach equally diverse audiences. Inception met our complete content production requirements and instructional needs. Read more.

Bill Dawson
Chief Engineer at Pepperdine University

Latest News and Resources


Interested in more info? Send us a note!

We’ll put you in touch with a member of our team to discuss your specific needs.