At a Glance
Accurately Measure Audience Engagement
Ross provides flexible, robust solutions for encoding Nielsen® watermarks, providing you with the tools to accurately measure your audience engagement.
Active/Passive (A/P) Audience Measurement
In 2005, the Nielsen® Company introduced the Active/Passive Audience Measurement system designed for the purpose of measuring new forms of media distribution, multi-platform content, and particularly DTV and DVR-based time shifted viewing. The A/P measurement system utilizes multiple identification engines to credit television tuning, including advanced audio encoding or watermarking (embedded within the audio spectrum), audio signatures or fingerprints which require a sample compared against a reference, and video watermarking.
Nielsen®’s patented audio watermarking technology provides the capability to track content distribution from its origin to its final destination. This is accomplished through the insertion of a unique Program Content SID (Source Identification Code) at the broadcast network or national syndicator distribution center and insertion of a Final Distributor SID at a local broadcast station, local cable origination or national cable network distribution center . The SID is a second-by-second serial number used by Nielsen® and the television industry to uniquely identify program content to ensure proper crediting of viewing. Both Program Content and Final Distributor codes co-exist, resulting in audio content that is multi-level watermarked. Nielsen®’s household meters detect and decode these watermarks to identify viewership.
Additionally, the patented Automated Measurement of Lineups (AMOL) technology is inserted in the VBI portion of the video and employs multi-level tracking capabilities similar to its audio counterpart.
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|Broadcast Audio Processor||Program playout chain audio processing with loudness levelling, Dolby® encoding and Nielsen® Watermarking.||LEARN MORE|
|NWE-TS||Nielsen® Watermarks Encoder for ATSC Transport Streams||LEARN MORE|
|NWE-IP||Audience measurement encoder for SMPTE ST 2110 / AES67 featuring Nielsen / Numeris watermark encoding.||LEARN MORE|
|NWE-3GA||Nielsen® Watermarks Encoder (openGear)||LEARN MORE|