XPression Animation Controllers are based on the ability to keyframe the transform properties of objects in the scene. Did you know that all the published properties of an object are now able to be keyframed? Things like Texture Coordinates, Cylinder start and end angles, etc. Even effects functions can be keyframed, now. Imagine being able to control how much a Cylinder is tessellated or how much blur is applied to an material on a quad by keyframing it? Once you watch this video and learn, be sure to only use this power for good, and not evil.