Ottawa, Canada, September 13th 2018 – Virtualization is one of the biggest trends in the live production space today, according to Devoncroft’s Big Broadcast Survey.
Virtualization is bringing vendors with established know-how in live production together with technology giants from the IT, cloud and data center space. Bringing these two worlds together enables live production vendors to leverage the great technology developed for the data center and, by working with people who really understand live production, virtualization and cloud leaders can learn how to adapt their offerings to meet the unique demands of the media and entertainment industry.
“With over 40 years of leadership in live production, and a culture of continuous innovation, Ross Video is ideally placed to embrace virtualization technologies and help our customers experience its benefits”, notes David Ross, CEO of Ross Video.
Virtualization technology has revolutionized multiple industries and each time has had to add features to meet the needs of each business. With its high bandwidths hard deadlines and “the show must go on” culture, Live Production presents new and uniquely demanding challenges to companies seeking to address this vertical.
“We’ve put our performance engineering teams onto meeting the demands of the broadcasting industry and added new features to VMware vSphere 6.7 to better meet them. We are pleased to collaborate with industry leaders such as Ross Video on enabling the future of real time broadcast leveraging vSphere virtualization”, said Pat Lee, vice president, VMware for Emerging Solutions.
To mark their collaboration, Ross Video and VMware are hosting an IBC customer reception, at 5pm on Saturday 15th September at the Ross stand C10, hall 11. Please join the leadership of both companies to find out more about how virtualization is transforming live production. Customers and partners can also visit Ross Video’s booth or Dell Technologies booth during IBC in Amsterdam to see the joint demos in action and also speak to the respective specialists from each company.
For further details please contact:
John Naylor – Technology Strategist – Office of the CTO, Ross Video
+1 210 556 8247
Ross Video is Smart Production
Ross powers video productions for billions of global viewers daily with the industry’s widest range of smart production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.
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