Across the broadcast audiovisual (AV) industry, consultants are under mounting pressure to deliver systems that look great on paper (so that they’re sellable to clients) and perform flawlessly in practice. The stakes are higher than ever, as demand for state-of-the-art broadcast AV suites and experiences surges across the corporate world.
In fact, the professional AV market was already valued at an estimated $325 billion in 2024, with North America accounting for about $104 billion of that. The corporate sector is the largest vertical in AV, with corporate office revenues forecast to reach $91.4 billion by 2029.
But with great opportunity comes great responsibility. As corporations invest heavily in in-house studios, auditoriums, and hybrid spaces, consultants are increasingly tasked with designing solutions that balance architecture, user needs, and technical performance.
While consultants are up to the challenge, there is a weak link: vendors. Specifically, consultants often struggle to bridge the gap between design and deployment when they lack end-to-end support and transparency from the hardware and software vendors they work with. It’s a significant challenge, and one that can tank even the best broadcast AV design.
Ross Video is addressing this challenge by deploying a “support all the way” philosophy that’s designed to help broadcast AV consultants from design to deployment and beyond. In this article, we’ll explore how Ross Video brings this philosophy to life, partnering with consultants from day one to day done.
Design phase collaboration: Getting it right from the start
For consultants, the design phase provides the foundation for a successful project. It’s the moment when every architectural vision, user expectation, and technical requirement comes together in a plan that has to hold up through commissioning.
Ross Video takes this stage seriously, working alongside consultants from day one to ensure designs are not only beautiful on paper but also practical, repeatable, and rock-solid in deployment.
Detailed documentation and design tools
A common frustration among consultants is the scramble for product specifications. Too often, vendors hide these assets behind locked portals or force consultants to chase them down at the last minute.
Ross Video takes the opposite approach. We provide clear, project-specific documentation up front—including solution drawings, integration guidance, and product manuals—giving consultants the information they need to confidently incorporate our technology into their design packages.
This is designed to give consultants absolute confidence in their design choices. With Ross, consultants know that every detail they need is available without hassle, reducing time spent hunting for information and eliminating the guesswork that can lead to costly errors later.
Consultative pre-sales support
Ross Video goes further by assigning dedicated pre-sales specialists to each broadcast AV client—engineers and solutions architects who work hand in hand with consultants during planning.
Think of it as having an extra expert on your team. These specialists validate system architecture, recommend optimizations, and flag potential integration pitfalls long before deployment. That means fewer surprises, less risk, and a smoother handoff when it’s time to build.
Here’s how that might come together in practice:
When designing a multi-site enterprise studio rollout, a Ross solutions architect collaborated with the consultant to review the system architecture and validate how Ultrix and DashBoard would integrate within the broader workflow. The result? The consultant delivered a strong broadcast AV design to their client, confident that deployment would hold no mysteries.
This kind of collaboration isn’t theoretical. Over the last few years, Ross partnered with AVIXA at InfoComm and ISE shows to design an interactive studio that pushed creative boundaries with AR graphics, green screen effects, and Voyager trackless production—all planned collaboratively so it could be built, tested, and operated live on the show floor.
That same design-first, partnership-driven philosophy underpins every Ross broadcast AV engagement.
Deployment and commissioning: Hands-on support during implementation
Even the most carefully crafted broadcast AV design can hit snags once equipment arrives on site. This is where many vendors fade into the background, leaving consultants and integrators to figure things out on their own.
Ross Video takes the opposite approach. We view deployment and commissioning as a shared responsibility, ensuring that what’s been designed actually comes to life in the room without surprises.
How to Conduct Remote Interviews in a Corporate Studio
In this episode of the Tech Support Podcast, hosted by Mark Metzger and produced by AVIXA, we bring in some experts from Ross Video to discuss how to best transform an existing office spaces into cutting-edge remote production hub.
On-site commissioning assistance
When a project transitions from drawings to deployment, Ross Video experts are there to guide the process.
Our team provides on-site or remote commissioning support, helping configure systems, fine-tune settings, and integrate Ross Video technology with the rest of the AV environment. We also provide hands-on technical training to empower integrators and client staff with the know-how to operate systems confidently from day one.
This can make the difference between a stressful deployment and a smooth one.
Consider a complex corporate auditorium installation. During commissioning, Ross Video specialists optimize the video switcher and PTZ cameras to align with the room’s sightlines and production workflow. And when a tricky network configuration slows progress, Ross Video engineers are available through our support channels to resolve it quickly, helping keep the project on schedule and ensuring the consultant delivers exactly what was promised.
Post-deployment: long-term support and client satisfaction
The true test of any broadcast AV deployment isn’t the ribbon-cutting. It’s how the system performs in the months and years that follow. For AV consultants, recommending a vendor means staking their own reputation on long-term success. That’s why Ross Video treats post-deployment support as a core part of our promise, not an afterthought.
24/7/365 technical support
Ross Video is known for our round-the-clock support and industry-leading customer satisfaction, reflected in consistently high Net Promoter Scores.
This means consultants can confidently specify Ross Video solutions knowing their clients won’t be left stranded if issues arise down the line. Whether it’s a live webcast that needs urgent troubleshooting or a system update that requires guidance, our services team is available whenever they’re needed.
Ongoing updates and training
In addition to technical support, Ross Video regularly provides software updates and feature enhancements that keep systems current with the latest needs.
Consultants and their clients also benefit from continual training resources, including Ross University tutorials and personalized support sessions. This ensures that, as requirements shift—such as adding new streaming platforms or scaling up production capacity—our team is there to guide the expansion, reducing friction for consultants and building client confidence.
Building trust through results
Ultimately, long-term support—and provable results—builds trust. Ross Video technology has been proven in the most demanding environments and is trusted by enterprises such as Salesforce, Meta, JP Morgan, and Google for mission-critical productions.
That track record is no accident. It’s a direct result of our investment in ongoing service, global support infrastructure, and customer-driven innovation.
An integrated tech stack designed for enterprise broadcast AV
While we’ve emphasized Ross Video’s hands-on support in this article, that is ultimately nothing without a strong technology portfolio.
We deliver this by bringing broadcast-level production quality into corporate AV in a way that is turnkey, scalable, and easy for consultants to plan, deploy, and manage long-term. By delivering an integrated ecosystem, Ross Video helps simplify complex workflows while ensuring high performance across corporate studios, auditoriums, and hybrid event spaces.
Some of the core technologies at the heart of this tech stack include:
- Ultrix. A modular software-defined platform for multi-transport signal routing, multiviewing, and signal processing. Its scalability makes it ideal for standardizing deployments across multiple sites, from a single studio to an international footprint.
- Carbonite: A versatile range of production switchers to give consultants a powerful yet efficient way to deliver turnkey studio environments.
- XPression Tessera Graphics. A real-time graphics platform trusted in live broadcast that enables enterprise clients to produce engaging, professional-grade content across large displays for town halls or other corporate keynote presentations.
- DashBoard. Ross Video’s enterprise control software unifies device control in a single intuitive interface, making systems easier to operate for both technical and non-technical staff.
The strength of this portfolio lies in how these technologies work together. With integrated workflows and simplified operations, consultants can reduce training demands, minimize compatibility headaches, and deliver the kind of effortless user experience their clients expect.
Paired with Ross’s long-term support, this ecosystem ensures that great designs translate into great deployments every time.
XPression Tessera is ideal for driving large displays at town hall events
Ross Video: Empowering broadcast AV consultants to deliver excellent results for their clients
With the right partner, AV consultants can bridge the gap between design intent and deployed reality, delivering broadcast grade AV solutions that meet architectural vision, delight users, and perform flawlessly under pressure.
Ross Video’s “support all the way” philosophy ensures you’re never alone in that process. From initial design collaboration to commissioning, training, and long-term support, we act as an extension of your team, committed to making every project a success.
Ready to see how Ross Video can support your next broadcast AV project? Contact us today.