CINELIVE is a rapidly growing and ambitious mobile production company serving the North American market.
With a strong history of high-quality production in the ProAV and flypack space through its parent company, Pittman Media Group, they were looking to leverage their extensive experience to build and launch a full-scale, 4KHDR-ready mobile production truck dedicated to live cinematic broadcasting — with no compromises on quality.
To meet the changing demands of their customers, CINELIVE needed a solution that enabled them to handle multiple production formats—from live broadcasts and live-to-tape to ISO for post-production—without the extensive setup times.
The goal was to find a flexible and robust system that could support these diverse needs swiftly and effectively from a single production unit.
After talking to multiple manufacturers, choosing Ross Video was a “no-brainer.”
Ross’s Hyperconverged Ultrix FR12 with Acuity, and an openGear® frame stood out due to its exceptional quality, low latency, and the ongoing technological advancements promised by Ross.
The compact power of hyperconverged was a key factor in the decision, able to match the functionality and power of comparable units from other manufacturers in a considerably much more compact and lighter package.
Implementing Ross Video’s solutions has significantly boosted CINELIVE operational capabilities.
The new mobile production unit allows the company to “roll up” to an event with all necessary tools ready for immediate setup, dramatically reducing preparation and rehearsal time. This efficiency enables CINELIVE to handle complex productions easily, with more flexibility and shorter lead times, positioning the company as an emergent leader in live video production.
The comprehensive support and ongoing innovation Ross provides have given CINELIVE the confidence that Ross Video and Ultrix hyperconverged platform is the platform they can trust to grow their business now and in the future.
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