Corporate News

New York Stock Exchange transforms production with three new Ross Video control rooms

Inside the NYSE’s Next-Generation Control Rooms

How the New York Stock Exchange scaled live production with three identical Ross-powered control rooms.
Introduction

More room to keep market news flowing

The New York Stock Exchange creates a steady stream of live content, including opening and closing bell ceremonies, corporate announcements, interviews, IPO events, broadcasts, and digital streams on NYSE Live.

By 2023, it was clear that an upgrade was needed. The previous control room had not been updated since 2010, and the team had outgrown the space. To meet growing demands and prepare for the future, the New York Stock Exchange decided to redesign the area and build three matching control rooms with trusted technology.

“We were definitely behind on technology, and some of it was even starting to die on us. Our last upgrade was in 2010. We were also lacking space for everything we wanted to do. There were some days we did two or three events in one control room, which isn’t ideal. There’s only so much jerry-rigging you can do. So, we went to management with the idea that we would totally redesign our control room and make it into three separate control rooms.”

Ian Wolff
Director of Broadcast & AV Operations, NYSE
Exterior view of New York Stock Exchange Control Room 3 with production staff visible working inside.
The challenge

Outgrowing the control room

As production demands grew across the trading floor and event spaces, the team pushed a 15-year-old control room to its limits. Cameras started to fail, replacement options were limited, and quick fixes just weren’t enough anymore.

At peak times, the team ran two or three events from a control room designed for just one, putting a strain on systems and staff. To address this, they needed three identical control rooms that would allow productions to move seamlessly between them.

Planning for future scalability was also key. The New York Stock Exchange kept SDI for most of the facility, added NDI where it added clear benefits, and ensured the new setup could adapt as requirements evolve.

Operator managing a Ross Video production workflow inside the New York Stock Exchange broadcast facility.
The solution

A Ross Video solution built for consistency with room to grow

The new setup features three control rooms built on Ross Video technology. Each room supports identical workflows, giving the team a consistent environment and the ability to move productions between rooms quickly.

“The combination of a Carbonite switcher, Xpression and Ross Tally made everything a whole lot easier than doing productions with several different machines. They just talk seamlessly. So, we decided to go all in with Ross.”

Ian Wolff
Director of Broadcast & AV Operations, NYSE

Three Carbonite switchers are central to the project, with one in each control room. The main room uses Carbonite Ultra 60 for the daily one-hour live show, handling larger productions with more guests, feeds and complex visuals. The other two rooms support more live events, such as investor programming and daily content.

XPression remains important in every control room. By combining XPression with Carbonite, the team created a smooth workflow and can trigger graphics more quickly. Three additional TouchDrive panels further improved control and efficiency.

The project also introduced openGear and Ross Tally to simplify signal conversion, standardize infrastructure and support production throughout the building. NDI is used in select rooms and event spaces where permanent installed cameras reduce setup time and help the team respond quickly to new productions.

CTI managed the integration and worked closely with the New York Stock Exchange team throughout the project. They developed a tailored solution based on how the team operates and supported the move from the legacy control room to a temporary setup, and ultimately the final space. Ross Video provided hands-on technical support during the process and continues to support the team today.

“The unique thing we were able to work on with CTI was making every control room identical, so they can do the exact same thing. That meant, if for some reason we had to move out of a control room, whether there was an issue or something going on, we could automatically jump video and control over to another run, and operate the same show without any changes.”

Ian Wolff
Director of Broadcast & AV Operations, NYSE
Trading floor at the New York Stock Exchange with active market displays and staff working during a regular trading day.
The impact

More productions without compromise

With three identical control rooms, the New York Stock Exchange can now run multiple live productions simultaneously, with less strain on people and systems. Interviews, ceremonies, investor events, and daily programming no longer have to compete for space.

“Anyone can deploy equipment. The real work is designing a system that holds up under the realities of live production. For NYSE, that meant creating a standardized, resilient environment where teams can shift between control rooms instantly and keep content moving without compromise. That’s the difference between installing technology and engineering a solution that actually works in practice.”

Greg Garmin
President of Media and Entertainment, CTI

Having identical control rooms also reduces operational risk. If one room has a problem, productions can move to another with the same setup and continue with minimal interruption – this redundancy was a key objective from the start.

The facility is built for the future. While SDI meets current needs and security requirements, the system can scale to support 12G-SDI and 4K workflows over time.

“Ross has been a big part of our project, not just because their family of machines work so well together, but also because they treated us as part of their family.”

Ian Wolff
Director of Broadcast & AV Operations, NYSE

The products and services

NYSE solutions powered by Ross Video include:

Carbonite Ultra 60

Powerful Production Switcher

Learn more

XPression

Real-Time Motion Graphics Platform

Learn more

TouchDrive Control Panels

Intuitive Touch Production Control

Learn more

openGear Modular

Open-architecture, modular system for diverse applications

Learn more

Tally Control Systems

Signal connectivity monitoring for live production

Learn more

Share this story