Ottawa, Canada, June 14th 2021 – Deutsche Telekom’s MagentaTV will broadcast all fifty-one matches of the UEFA EURO 2020™ tournament live to its audience in Germany from June 11th to July 11th, and is also creating an extensive range of programs to cover all aspects of this most important sporting competition. PLAZAMEDIA GmbH has been commissioned by Deutsche Telekom as the general contractor to host the MagentaTV EURO 2020 studios and oversee the production of all matches on a total of twenty-two live production days, on four channels in 4K UHD and HD. As part of this schedule, PLAZAMEDIA has selected PIERO, the innovative sports graphics analysis solution from Ross Video, to enable MagentaTV’s experts to share their analysis of the key moments in each game with audiences at home.
“PIERO uses image recognition or encoded camera heads to overlay tactical graphics on sports content,” comments Vincent Noyer, Director of Sports Graphics Analysis at Ross. “With its range of visually engaging and informative effects, PIERO helps experts and pundits crack open the key moments in any game, giving audiences valuable insight into the decisions, tactics and actions that win or lose the match.”
“We are very happy to be working with the team at Ross and using PIERO throughout the EURO 2020 tournament,” comments Hardy Steinweg, COO from PLAZAMEDIA. MagentaTV’s coverage will be incredibly extensive and their slogan for this tournament is ‘More EURO Isn’t Possible!’ We are going to be offering an outstanding standard of coverage in Germany and everyone is very proud of the work we’re doing. We’ll be bringing audiences the most innovative and engaging programs, and PIERO will be a very important part of the recipe. It’s a powerful and visually compelling tool that really helps tell the story of a match and gives our experts new ways to get under the skin of the action.”
Mark Gardner, Ross Video’s Regional Sales Director for EMEA North, is pleased to see another significant broadcaster sign-on with PIERO. “Every football match has its highs and lows, and there is always huge pressure on teams at big events like the EUROs. PIERO really helps give fans insight into the anatomy of a match, laying bare the moments that make or break the result. Regardless of who MagentaTV’s audience may be supporting, I know PIERO will give the tournament coverage an extra dimension and depth, and Ross is very proud to be driving this element of the production.”
For more information on the PIERO solution please visit the dedicate web page here.
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