Graphic Design & Integration
WRAL
Project Description
Based in Raleigh, North Carolina, WRAL is an NBC-affiliate serving the Triangle region that includes Raleigh, Durham, Chapel Hill and Fayetteville.
Rocket Surgery delivered an entire re-branded graphics package in April 2021 that finds the middle ground between the trendy flat approach and the highly 3D and glassy look that much of the industry has shifted towards.
WRAL is using XPression right across the board, with all their news, weather, sports and entertainment content being driven by the platform. It is also used to drive all studio monitors and wall graphics.
Stills
