Ross Video Robotic Camera Systems Help News Broadcasts Build Next-Gen Studios  

Today’s newsrooms are under more pressure than ever. With audiences shifting across platforms, content demands rising, and studio resources shrinking, broadcasters need a way to deliver more content, faster, sharper, and across more screens. Robotic camera systems have emerged as one of the most powerful tools for meeting these demands. 

But knowing that robotics is the answer is just the beginning. The real challenge is understanding how to select and deploy the right system for your unique studio setup, team structure, and production goals.

That’s where Ross Video comes in. 

In this article, we’ll discuss the key steps in building a modern, robotics-powered news studio, from choosing the right camera system to implementing smart, scalable control.  

We’ll also show how Ross Video’s modular approach gives broadcasters the flexibility to build a solution that fits them now and scales for the future. 

The case for robotics in the newsroom 

News broadcasting is a high-pressure environment where consistency, speed, and quality aren’t just nice-to-haves, but mandatory. Viewers expect dynamic visuals, flawless transitions, and content ready for every screen, from television to TikTok. 

But meeting these expectations with traditional manual camera operations is becoming increasingly difficult. Tight studio spaces, leaner crews, and hybrid production models make manual workflows costly, slow, and inconsistent. 

Robotic camera systems solve this problem by enabling: 

• Precision shot recall for consistent framing across programs and broadcasts. 
• Flexible setups that adapt to space constraints and evolving studio layouts. 
• Centralized control, so one operator can manage multiple robotic cameras. 
• Automated movement tied to NRCS cues or vision tracking. 

Ross Video’s robotics solutions are built around this kind of agility. They help news teams maintain a polished, professional on-air look while freeing up staff to focus on high-value editorial and creative tasks. And because the systems are modular, they scale easily as your production needs change. 

How to build your ideal robotics system 

At Ross Video, we understand that no two studios are alike. To accommodate this, our approach to robotics camera systems and operations platforms is modular and step-driven. This allows you to tailor your system based on your space, format, and production requirements.  

Here’s how it works.  

Step 1. Select your robotic cameras 

The foundation of your system starts with choosing the right motion hardware. Ross offers a range of platforms to suit different studio sizes, creative needs, and budget levels:

• Artimo: A next-generation, free-roaming robotic camera pedestal perfect for dynamic movement in multi-use studios. It enables sweeping beauty shots without the constraints of traditional systems. 
• Furio: A floor-mounted rail-based system that delivers smooth, repeatable camera moves ideal for news intros, panel segments, and high-end production aesthetics. 
• BlackBird: A stationary pedestal system offering Pan, Tilt, and Lift (PTL) capabilities. It’s ideal for compact studios needing stability and flexibility. 
• spidercam: A cable-suspended system that delivers overhead shots and aerial tracking—ideal for larger sets or adding a cinematic dimension to news storytelling. 

Our team works with broadcasters to help them select the most suitable robotics platform for their production needs, space, and resource availability.  

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“The Ross Video team has done an excellent job in implementing and supporting these innovative solutions, helping us to improve our business without generating additional expenses.” 
— Júlio Abreu, Operations Director, RecordTV Rio 

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Step 2. Choose your pan/tilt heads  

With your base system in place, the next decision is around camera payload and movement control. Ross Video offers several pan/tilt head options, designed to meet diverse studio requirements: 

• X300/X350: Compact, all-metal heads ideal for small studios where space and weight are concerns 
• 520PT: Supports mid-size cameras and teleprompters, offering a cost-effective, high-performance solution 
• 600 Series: A true studio workhorse, supporting larger camera rigs and talent monitors 
• 700PT: The industry’s highest payload capacity (up to 200 lbs), perfect for complex, fully equipped studio cameras 

These heads can be mounted on tripods, walls, ceilings, or robotic pedestals, giving you full control over how your studio is configured. 

Step 3. Set up your control system 

Control is where the power of robotics really comes to life, helping you maximize production quality without having to scale your team or studio costs. Ross Video offers a range of options based on the complexity of your setup: 

• DashBoard PT Plug-ins: Lightweight, software-based control for users purchasing PT heads independently. 
• SmartShell: A full-featured control interface designed to manage multiple robotic systems in one place, complete with joystick and touchscreen navigation.
• Vision[Ai]ry (optional): AI-driven talent tracking and framing. With real-time facial and body recognition, this tool enables hands-free operation and consistent on-air presence without constant manual input. 

By offering a wide range of robotic camera products—and integrating them in a modular fashion—Ross Video is able to offer highly tailored solutions for newsrooms of all sizes. This, combined with on-site training and ongoing support, ensures that broadcasters receive the most customized and purpose-built solutions possible for their production goals and audience demands.  

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“What worked really well was engaging with the team to provide us with on-site training, so we had enough hands-on time with the tech to come up with solutions that are unique to our space.” 
— Gin Rai, Head of Esports, Confetti Institute of Creative Technologies 

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Robotic camera systems in the wild: Sky Germany  

One of Europe’s premier broadcasters, Sky Germany, provides a real-world example of how Ross’ modular robotics system can transform a newsroom. 

Faced with the challenge of delivering high-volume sports and news coverage with limited studio space, Sky implemented a robotics system that included CamBot XY Pedestals, the Furio SkyDolly ceiling rail system, and spidercam for dynamic overhead shots. 

These systems allowed Sky to: 

• Maximize floor space by moving tracking systems to the ceiling.
• Improve shot consistency and repeatability with automated motion paths.
• Produce creative and dynamic visuals with minimal human intervention.

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“Ross Video helped us create and deliver new possibilities in our studio setup. That’s why we always choose best-in-class partners.” — Alessandro Reitano, SVP Sports Production, Sky Germany 

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Bring your newsroom into the future with Ross Video robotics 

If you’re planning a studio upgrade or looking to streamline your newsroom production, robotic camera systems aren’t just a smart investment. They’re a strategic advantage. 

Ross Video offers more than cutting-edge robotic camera technology. We provide a tailored innovation roadmap and act as a trusted partner for the long term.  

Want to learn more? Download the full Robotics in Focus guide and discover how Ross can help you build a newsroom that’s ready for anything.