Ross Video and WSI Announce Joint Solution for Augmented Reality Weather

Thursday, April 2nd, 2015 [Iroquois, Ontario, Canada] – Ross Video, a leader in virtual solutions for live production today announced a relationship with WSI, the Professional Division of the Weather Company to provide an enhanced augmented reality experience for viewers of weather broadcasts.

WSI is introducing Max Reality, a dynamic augmented reality product that creates unprecedented 3D images of storms and traffic events through the integration of Ross’ UX VCC camera tracking system.

Ross Video will be providing technology, technical sales and support to WSI customers that wish to implement camera tracking with their augmented reality solution, and WSI will be involved in reselling the Ross portfolio of camera tracking products in conjunction with their Max Reality system.

The new UX Virtual Camera Control (UX VCC) software provides a bridge between a robotic or manual camera system with a tracking output and the Max Reality graphics engine.  UXVCC provides the coordinate, calibration and tracking integration required so that 3D weather can be displayed as though it was right there in the studio.

“We can’t wait to see how clients use 3D Augmented Weather to enhance their weather productions and explain weather in more compelling ways.” says David Ross, CEO of Ross Video. “Working with WSI to integrate UX VCC with Max Reality is yet another component in our strategy to deliver turn-key virtual solutions.”

This announcement fits the trend of increased adoption of virtual news sets, and augmented reality (or immersive) graphics, at the local level. Products and technologies such as UX VCC, along with creative services from Ross, deliver solutions that have the ability to blend high-tech, real-world sets with virtual elements.

Ross Video leads the broadcast industry in offering single-vendor turnkey virtual studio solutions. Ross Virtual Solutions include design services, licensing, XPression motion graphics, UX virtual control software, CamBot and Furio robotics, Acuity and Carbonite production switchers, openGear signal processing, Inception media workflow applications, and OverDrive automated production control, as well as robust integration with leading third party products.

About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.

Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.

Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.

Ross Video has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.

Ross Video: The Production Technology Experts.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t. +44 7827 019494
f. +1 613-652-4425
e. srussell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com