Case Study
Bringing elections to life with Televicentro
Introduction
Corporación Televicentro (TVC) and Emisoras Unidas (EU) is one of Honduras’s most prominent multimedia companies, with a wide-reaching presence across television, radio, digital platforms, and BTL.
TVC plays a central role in shaping the country’s media landscape. Its national television networks serve millions of viewers, making it a trusted source of news, entertainment, and cultural programming. With this level of influence and responsibility, TVC is not only expected to deliver high-quality content — it’s also looked to as a leader in broadcast innovation across the region.
The Challenge
When Televicentro set out to cover the 2025 Primary Elections with augmented reality graphics they were setting a national precedent.
As the first broadcaster in Honduras to deploy AR on air, the stakes were high, and the timeline exceedingly tight. With only three weeks to install and configure the equipment, build the AR graphics, and train the team, Televicentro needed a partner who could move fast and deliver flawlessly.
The Solution
Ross Video, supported by local partner COCATEL from the IVC Group, implemented multiple Ross products to deliver the project.
Voyager and Lucid powered the augmented reality graphics in studio and three XPression systems to handle all broadcast graphics across three different master control stations.
Ross provided exceptional hands-on support throughout the process to ensure the project’s success. This included a focused, three-day Unreal Engine training session, on-site configuration, and operational training from Ross experts, who worked closely with the customer from start to finish to ensure everything was set up correctly. Support from the Ross team was available remotely whenever future questions arose, providing TVC with peace of mind they could handle any last minute changes or hiccups.
“The way Ross supports us is truly inspiring. They helped us deliver something incredible on screen. The equipment performed flawlessly, delivering everything promised, exceeding my expectations, and backed by top-tier professional support.”
Jorge Teruel
Director of Production and Postproduction – Televicentro
The Impact
Despite the tight timeline and high-pressure environment, the Ross team worked closely with TVC at every step to ensure the project was outstanding.
TVC’s Election Primaries broadcast was a resounding success. As the first broadcaster to use dynamic AR visuals, Televicentro’s election coverage stood out as a bold step forward in national broadcasting. They plan to expand AR graphics beyond the newsroom to cover Entertainment and Sports by adding more Voyager installations in Televicentro’s main headquarters. The team at TVC credits Ross Video for the technology, energy, and support behind it.
“We’re extremely grateful to Ross. To anyone considering working with Ross: Don’t hesitate. Trust them. They’ll help you go farther than you’ve ever gone before.”
Jorge Teruel
Director of Production and Postproduction – Televicentro
